🎙️36. Authenticity in Communication: Speak From the Heart, Connect with the World

In this episode of Fearless Thinking, Michael Devous breaks down the power of authentic communication and crafting a compelling message for entrepreneurs looking to develop their unique voice.

Struggling to be heard in a crowded marketplace? Fearless Thinking (#36) ignites your inner spotlight with communication strategies designed to make you stand out. Host Michael Devous dismantles the fear of inauthenticity and empowers you to craft a magnetic message that resonates with your audience. Learn how to overcome negative self-talk, develop a clear and concise communication style, and build trust with your ideal customers. This episode is packed with actionable tips to silence your inner critic, find your unique voice, and establish yourself as a leader in your space. Don't miss out on the valuable resources mentioned, including The Ascend Hub, a platform launching soon designed to empower aspiring entrepreneurs with mentorship and support. Hit subscribe and join the Fearless Thinking community to unlock your full entrepreneurial potential!

Don't miss out on the valuable resources mentioned in the show, including The Ascend Hub, a platform designed to support and empower aspiring entrepreneurs. Hit subscribe to join the Fearless Thinking community and conquer your entrepreneurial journey!

In this insightful episode of Fearless Thinking (#36), host Michael Devous dives deep into the power of authentic communication and crafting a compelling message.

Craft a Magnetic Message and Connect with Your Audience

• Challenge: Simplifying your message for maximum impact and building trust with your customers.
• Solution: Develop a brand voice that feels genuine and reflects your values.

Key Takeaways:

• Overcome the fear of inauthenticity and negative feedback.
• Craft a clear, concise message that resonates with your audience.
• Build trust and connection through genuine communication.
• Embrace your unique voice to differentiate your brand.

Action Items & Lessons:

• Identify and rewrite negative self-talk about your communication style.
• Practice and refine your communication skills for clarity and confidence.
• Find a mentor who can help you define your communication style.
• Participate in communities for feedback and support on your brand message.

Powerful Quotes:

• "Alex Hormozi talks about this so much. His mission is to get you to trust him. It's not to just sell you things." - Michael Devous
• "Authentic communication resonates with your investors or potential investors. Especially seeking passionate and transparent leaders." - Michael Devous

Excellent Reference Material:

• The Ascend Hub (Launching August 19th, 2024) - Designed to empower aspiring entrepreneurs with resources and support.  www.theascendhub.com
• Alex Hormozi - Focuses on building trust through his brand https://www.acquisition.com/bio-alex 
• Fearless Thinking Podcast Archive @ www.fearlessthinkingpodcast.com

Transcript

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Hey there everybody. 

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And welcome to fearless thinking, a 

podcast designed to help you navigate 

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authentic leadership and the 

entrepreneurial journey. 

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I'm your host, Michael dove. 

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And these are my thoughts, lessons and 

insights from my entrepreneurial 

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journey into coaching workshops, 

motivational speaking. 

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And of course, what I picked up from 

interviews with inspiring leaders and 

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entrepreneurs along the way.

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My mission is to help people unlock 

their untapped potential by using fear 

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as a catalyst for powerful change

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and growth,

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so they can step into the greatest 

version of their most authentic selves.

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All right, let's get into some fearless 

thinking.

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Hey, foolish thinkers. 

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Welcome back to fearless thinking. 

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I'm your host, Michael devoue. 

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This is week eight,

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week eight. 

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Oo. 

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I love that number. 

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You know, my favorite Numbers of my 

lucky Numbers are for. 

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My lucky number is for,

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or any derivative thereof.

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So, yeah, love. 

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At week eight. 

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Here we are,

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two months

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into

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the launch of fearless thinking 

podcast. 

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as I've been saying before, you know, 

real, weaving into these episodes, 

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conversations and mentions and talk 

about what the ascend hub

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can do to help entrepreneurs on their 

journey.

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That is the biggest mission, I think, 

you know, is that I focus on really 

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helping entrepreneurs. 

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Even though

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looking at fear and facing fear and 

turning fear into your friend is how I 

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help entrepreneurs

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deal with and become more successful, 

their fears, you know, and turn fear 

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into a catalyst for powerful growth and 

change in their lives. 

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And the ascendub is a community and 

online community that helps us

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kind of alleviate a lot of our fears, a 

lot of fears, in fact.

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So, episode 36, we're talking today 

about the role of authenticity and communication,

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speaking from the heart and connecting 

with the world.

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This week we're going to do a little 

focus on communication messaging,

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you know, that can get muddled, that 

can get lost. 

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I think when we're trying to really 

figure out how everyone talks about 

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niching down, find your message, find 

your y, get your unique selling 

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proposition, unique value statement, 

you're unique, whatever. 

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if you have to really practice, I 

think, at writing those down, using 

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them, everywhere, speaking them, 

reiterating them, tweaking them till 

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they fit.

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Really what makes the most sense

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and really the best that communicates 

to your audience

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exactly what you want to convey. 

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And I think that's just one of the 

biggest challenges

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is, how do you

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take everything down to the smallest

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minimalist

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level

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and deliver it in such a way that 

within one simple sentence, people 

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understand who you are,

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what you offer and how it helps them? 

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And

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that's hard, it's hard. 

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You know, I'm a verbose individual. 

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I'll say it, I admit it. 

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Yeah, I like to speak a lot, and I use 

a lot of words to say a lot of 

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different things in various ways.

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And so it is a challenge for me to 

simplify it down.

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And so I think that's always my 

practice. 

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I'm always trying to find ways to say 

something

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better and more simplified and easier.

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So let's dive into

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authenticity,

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imagining a brand voice

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that is not just robotic,

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but

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feels like it was part of a genuine 

conversation, reflecting on your values 

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and connecting with your audience. 

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On a deeper level,

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I just finished wrapping up an 

interview that I did with

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my friend. 

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Massemo who's launching the sober 

method this

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summer,

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a sober method app, which is an app to 

help people get sober,

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maintain their sobriety and develop a 

very strong community of support,

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focused around really the Stoic method 

and an ongoing life and pursuit of 

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professional personal development and 

growth.

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And one of the things I was trying to 

help him do,

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in terms of providing and getting his 

message out to the world was really 

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having a genuine conversation and then 

letting him respond to that, and then 

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taking pieces from that genuine 

conversation and turning them into 

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social media clips as well as a video 

introduction to the world, so they 

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understand a who he is and be what the 

sober method app

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can do for them. 

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And

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that is a journey of finding 

authenticity in your voice.

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So exploring the power of authentic 

communication,

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especially in today's best paced,

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information overwhelmed

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and saturated

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world, where trust and connection are 

more valuable than ever. 

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In fact, Alex hermosi

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talks about this

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so much.

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His

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mission is to get you to trust him.

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It's not to just sell you things. 

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It's not to just make money,

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although that's what a lot of his 

business has helped him do. 

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But one of the reasons why he says he 

gives away so much of the information 

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and so much the stuff for free, is he 

really wants his brand to be trusted

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and it's a powerful thing.

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Earning that trust of people is a very 

powerful thing. 

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one of the things I'm trying to do with 

my fearless thinking podcasts, the 

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preylus road podcasts, all the things I 

do on LinkedIn.

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And of course, with the ascend hub, is 

building a community of trust. 

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Now, yes, does it serve entrepreneurs? 

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Of course. 

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Does it serve aspiring leaders and 

mentors? 

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Yes, do we provide resources and 

coaching and workshops 100 percent?

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But really, at the end of the day,

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it's about earning your trust

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so that we can better serve you and we 

can deliver for you. 

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And that's a journey,

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it's a hard one to continue to walk and 

to do. 

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I'm always trying to discover ways of 

earning your trust, to ensure that the 

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messages I provide, the help, I provide 

the services, I provide

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really land well for you. 

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And I'm not going to hit the market 

every single time. 

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But when we're talking about,

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you know,

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a sea of generic messaging, marketing 

messages, the impact of overwhelming stimuli

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and brand messages that are out there, 

authentic communication

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really can stand out.

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And crafting that's that message that 

reflects

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your brand's true voice and values

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helps you foster

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like Alex ormosi, is doing that, trust 

and connection with your audience.

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And this is especially crucial for 

aspiring

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and current entrepreneurs who are 

building their brand to establish 

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themselves in the market. 

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By the way, if you haven't heard of 

Alex, you should have. 

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If you haven't read

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his books, 100 million dollar offers, 

100 million dollar leads,

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or is podcast, for that matter, the 

game, you really should pick it up and 

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go listen, read, absorb. 

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I am. 

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I'm on a journey right now to absorb 

everything I can from him.

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His

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delivery of information

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works for me.

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It's wonderfully simplified.

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It's dumbed down to a specific set of, 

these are the bullet points, here's why 

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they work.

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And then he just reiterates that. 

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And it really lands well for me,

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especially today with my sense of 

overwhelmed resources and information, 

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being able to really get to the heart 

of it. 

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I'm on a quick trip to digest, adapt 

and adopt new methodologies,

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new technologies, new information, 

whatever it is to get my business where 

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it needs to be.

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And the same thing I'm going to do for 

the ascent hub with everybody that 

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comes in there, is to help you get 

where you need to be

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by really simplifying things down to 

the key components of what you need

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right here right now to help you solve 

your particular problem. 

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So in doing that,

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getting that message out to people is 

crucial,

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knowing that it's going to help them 

and knowing you can communicate with 

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them. 

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And of course, making sure that it's 

authentic.

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And for aspiring entrepreneurs

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it's crucial for you to figure out how 

you're going to stand out from the 

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crowd. 

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Authenticity does help you 

differentiate yourself from the competition.

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It does allow you to help connect with 

potential customers or clients who 

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share your values to build loyal 

followings.

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Especially if you're niching down that 

kind of authentic, branding and 

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messaging can really help target those 

specific people that need you and need 

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your services, and need what you're 

bringing into the world. 

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And building trust with investors. 

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So if you're going to step to the next 

level, you're bringing in investors to 

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your business model.

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Having already established authentic 

communication, loyalty and trust in 

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your brand and in the marketplace with 

your followers and your customers, it's crucial.

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But in addition to that,

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authentic communication resonates with 

your investors or potential investors. 

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Especially seeking passionate and 

transparent leaders. 

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It actually showcases your dedication 

to your mission, and it inspires confidence

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in your mission.

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So some of those benefits for 

entrepreneurs,

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for current entrepreneurs not aspiring 

entrepreneurs, is engaged

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customers.

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Authenticity

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helps to

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stronger, customer relationships,

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especially if it really rings true and 

lands exactly where you want it to with 

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someone who understands and feels you.

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When your brand

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feels genuine and relatable, your 

customers are more likely to become 

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brand advocates and then speak well on 

your behalf. 

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Alex romozi talks about this to

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actually creating affiliates and 

getting other people to sell your brand

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and talk about your brand. 

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That's like the next level it's

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really amazing. 

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And something I'm like trying to dig 

into to figure out how I can enlist the 

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support and help of the people. 

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The ascenders

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that's the people that come to the 

asinta, but I call them the ascenders. 

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I know it's kind of cheesy, but I love 

the avengers, and I'm a big fan of 

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marbles. 

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I'm borrowing that the ascenders,

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and for current entrepreneurs and 

executives, the authentic branding

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can attract

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top talent

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one of the things I know that a lot of 

companies and people are struggling 

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with is keeping really great talent. 

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Making sure that you've got people that

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are, that are loyal to your brand and 

your message. 

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And a transparent,

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purpose driven company culture that 

attracts high performing individuals 

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that align with your values and 

contribute to the positive work 

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environment is crucial, especially if 

you want your business to continue to 

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have good talent, be successful.

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So some of the tools for authentic 

communication is authentic messaging, 

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making sure that you've crafted your 

messages to reflect your brand's true voice.

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Avoiding, like generic jargon and 

industry buzzwords,

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it is one thing to be able to tap into 

chat, gpt and other ais to help you 

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begin crafting it. 

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But it's really important for you to 

take that message,

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handwrite that down, and begin to sort 

of try to put it in your own voice. 

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You are, what is unique you, or what is 

different you, or what differentiates 

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you from other brands. 

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So make sure your voice is in there,

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transparency and branding. 

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You've got,

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you've got to have transparent. 

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Don't try to be something you're not. 

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This is what is ironic. 

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I mean, we grow up being told to be 

something for not all the time to fit 

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in to be standardized,

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wear this eat, that drink,

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that drive this car, date this person, 

look like this. 

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Turn your skin, die your hair. 

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Whatever it is.

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We are not taught to be authentic and 

weather, always trying to be something 

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that we aren't from a very early age. 

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And I think as we get older,

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it is a journey to rediscover who we 

are and re establish who we are. 

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So find that voice and showcase the 

people behind the brand, their stories 

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and their passions, and be transparent.

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Social media. 

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Now I know I talk about this, where I 

feel like social media, social media is 

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just advertising guys. 

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There really isn't a lot of networking 

and connecting that goes on out there. 

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Genuinely speaking, there's a lot of 

frustrated people, just like myself. 

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And I don't speak for everybody. 

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my particular thing is,

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social media is a tool. 

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It's just a tool.

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And

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if you're going to use social media 

engagement, be genuine

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and interactive on your platforms as 

best as you can, respond to your 

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comments and questions authentically, 

and show that you care about people's 

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feedback and their voice. 

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Now, I only put my stuff out on two 

platforms right now, which is YouTube. 

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Well, a little bit of Facebook

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YouTube and on LinkedIn. 

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I concentrate on those because I just 

don't know how to spread myself out to 

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all the other platforms and try to be 

genuinely engaged. 

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I just don't feel like I can do it. 

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So for now it's just me, and that's 

what I've got to do.

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So do you, if you can manage it? 

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That's awesome. 

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a communication style. 

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This is one of the things

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I think I've learned to start doing 

pretty well.

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I have a style, I have a voice, I have

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a format,

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some of its southern,

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sarcastic and humorous, or whatever. 

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But that's me now, I think that's 

what's cool about what I do and what I 

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sell, and people who will resonate with 

that. 

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And I don't need everybody to resonate 

with it. 

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Just a few thousand

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00:13:26,573 --> 00:13:26,840

that's all

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when you're finding your

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perfect mentor style,

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the having

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00:13:37,951 --> 00:13:41,621

a strong relationship with a mentor 

that can help you define your 

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communication style, someone that you 

look up to and talk to, who understands you

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from all your angles and all your 

facets.

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I think it'd be very helpful in 

refining your communication style. 

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00:13:54,834 --> 00:13:57,904

You need somebody that's outside of 

your jar, outside of your bubble

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00:13:58,438 --> 00:13:59,673

to reflect back to you,

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00:14:01,141 --> 00:14:02,709

I think, when the ascend hub,

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which is launching on August 19th. 

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Now, of course, we're having a huge 

promotion, which

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00:14:08,114 --> 00:14:09,849

just activated a huge promotion right 

now. 

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So look for those links.

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00:14:11,317 --> 00:14:12,318

75 off

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00:14:12,919 --> 00:14:15,555

your annual and monthly membership do. 

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00:14:15,555 --> 00:14:17,323

That's never going to get cheaper than 

this. 

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00:14:17,390 --> 00:14:18,892

It's never going to get more affordable 

than this. 

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00:14:18,892 --> 00:14:20,760

So find that link and hook it up today. 

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00:14:20,894 --> 00:14:25,432

Join, join early, so that you're ready 

and on board by the time we launch in August.

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00:14:25,932 --> 00:14:26,266

But

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00:14:27,701 --> 00:14:30,337

this is part of what we're going to do 

inside the ascendel, which is which 

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00:14:30,437 --> 00:14:33,873

connect you with experienced 

entrepreneurs and leaders who can guide 

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00:14:34,107 --> 00:14:38,545

you in developing your voice and your 

concise authentic brand.

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00:14:39,946 --> 00:14:43,616

One of the great things, the feedback 

mechanisms inside the ascend hub with 

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00:14:43,616 --> 00:14:46,519

your community, is when you're ready to 

test that marketing message, when 

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00:14:46,519 --> 00:14:48,788

you're ready to test your brand 

messaging, when you're ready to

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00:14:49,456 --> 00:14:54,94

test that tag, that unique selling 

proposition or value statement, we will 

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00:14:54,94 --> 00:14:56,596

be there to help you bounce those 

things off of. 

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00:14:56,730 --> 00:14:59,566

We're your focus group, man, a 

dedicated focus group of individuals, 

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00:14:59,866 --> 00:15:03,203

to help make sure your brand messaging 

is en poi on point.

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So that's going to be helpful and very 

cool.

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Our mentors will help identify and help 

you overcome communication biases

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00:15:12,512 --> 00:15:13,646

that might be hindering your message. 

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These are things that are really 

difficult to figure out and find. 

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Our personal biases get in our way

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00:15:19,853 --> 00:15:24,491

and can hinder our authentic brand 

messaging and create stumbling

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00:15:24,824 --> 00:15:27,327

blocks for us in terms of our success 

and our progress. 

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00:15:27,560 --> 00:15:28,895

So having that diverse

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00:15:29,929 --> 00:15:32,499

alternative voices to bounce this off 

of is incredible. 

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00:15:33,66 --> 00:15:34,734

And then fear as a catalyst.

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00:15:34,868 --> 00:15:35,669

Now

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I talk about fear. 

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I love making fear. 

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00:15:39,305 --> 00:15:43,376

Your friend, fear is a catalyst for 

powerful change, to step into the 

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00:15:43,376 --> 00:15:45,478

greatest version of your most authentic 

self.

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Be coming friends with your fear is 

what I

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00:15:50,517 --> 00:15:52,652

that's what i'll really do, that's what 

I help people

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00:15:52,752 --> 00:15:54,521

do in fear of inauthenticity,

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00:15:55,622 --> 00:15:56,656

or negative feedback

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00:15:57,557 --> 00:15:58,391

can hold

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00:15:58,892 --> 00:15:59,526

aspiring

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00:15:59,693 --> 00:16:00,160

entrepreneurs,

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00:16:00,360 --> 00:16:01,127

current entrepreneurs,

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00:16:01,695 --> 00:16:03,830

back from actually communicating 

effectively.

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00:16:04,264 --> 00:16:06,866

It's tough, you know, when you're not 

prepared to hear

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00:16:07,801 --> 00:16:09,135

what others have to say

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00:16:09,936 --> 00:16:11,705

about, you know, if it's negative 

feedback. 

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00:16:11,938 --> 00:16:15,141

And by the way, there's a difference 

between negative feedback and

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00:16:17,310 --> 00:16:18,978

a constructive criticism. 

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00:16:19,479 --> 00:16:20,313

That isn't an alignment

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00:16:21,715 --> 00:16:21,981

that govern. 

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00:16:21,981 --> 00:16:23,516

It goes against what you thought you 

were doing.

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00:16:25,318 --> 00:16:26,519

But there's some good news, right? 

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00:16:26,519 --> 00:16:30,990

Authentic communication can be a tool 

to overcome these fears. 

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00:16:31,224 --> 00:16:35,995

And if you're participating inside the 

ascend hub with others who are seeking authentic

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00:16:38,198 --> 00:16:39,833

criticism, communication feedback,

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00:16:41,935 --> 00:16:44,838

you can participate in a way that helps 

you understand that when you receive it,

356

00:16:45,705 --> 00:16:47,240

you can be prepared to receive it 

better. 

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00:16:47,374 --> 00:16:49,776

You understand what it means when 

you're getting it and how to shift and 

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00:16:49,776 --> 00:16:51,678

change your thinking around it and 

change your perspective.

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00:16:52,278 --> 00:16:53,613

So by being genuine

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00:16:54,681 --> 00:16:55,515

and transparent

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00:16:55,849 --> 00:16:59,319

and sharing that experience with other 

entrepreneurs, aspiring mentors and 

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00:16:59,319 --> 00:17:02,88

entrepreneurs in the ascent hub, you 

can connect with your audience on a 

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00:17:02,88 --> 00:17:05,325

deeper level to build that trust that 

you need so desperately for your brand, 

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00:17:05,959 --> 00:17:08,661

ultimately leading to a much more 

successful and impactful 

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00:17:09,229 --> 00:17:12,332

entrepreneurial journey and a brand 

launch.

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00:17:13,233 --> 00:17:14,668

So by embracing authenticity,

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00:17:16,736 --> 00:17:19,406

your communication and your 

communication, and building that trust 

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00:17:19,539 --> 00:17:23,710

with your audience, you attract loyal 

customers, talented talented staff and 

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00:17:23,710 --> 00:17:27,80

individuals, and you establish your 

brand as a leader at its space. 

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00:17:27,614 --> 00:17:30,383

These are powerful, valuable things to 

be able to achieve.

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00:17:31,51 --> 00:17:32,652

And authentic branding,

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00:17:33,787 --> 00:17:36,823

authentic communication branding is a 

journey and not just a destination. 

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00:17:37,290 --> 00:17:39,459

It is a live document it is a live 

experience. 

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00:17:39,859 --> 00:17:40,627

So stay true

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00:17:41,61 --> 00:17:42,228

to your brand's voice,

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00:17:43,129 --> 00:17:45,265

be open and honest and watch

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00:17:46,32 --> 00:17:47,867

your connections form at the

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00:17:49,536 --> 00:17:51,371

Ah, in my motivational speaking 

business,

379

00:17:52,38 --> 00:17:53,273

I help entrepreneurs develop

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00:17:53,773 --> 00:17:55,842

those communication skills and overcome 

their fear

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00:17:56,176 --> 00:17:57,277

of inauthenticity.

382

00:17:58,11 --> 00:18:01,548

But the ascent up is going to be 

another resource for us to do that. 

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00:18:01,548 --> 00:18:05,218

And I'm very excited about this 

opportunity to launch the ascent hub

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00:18:06,419 --> 00:18:11,825

this summer, August, 19th, 2024, a 

platform designed to empower aspiring entrepreneurs

385

00:18:12,359 --> 00:18:12,792

like you.

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00:18:14,194 --> 00:18:17,797

Ah, where we will offer a variety of 

features and services, including 

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00:18:18,98 --> 00:18:19,532

developing your communication skills,

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00:18:20,100 --> 00:18:20,600

as well as

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00:18:21,234 --> 00:18:22,235

expert mentorship,

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00:18:23,69 --> 00:18:26,339

curated workshops and resources, any 

supportive online community. 

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00:18:26,906 --> 00:18:31,678

So, uh, like I said, man, finding your 

voice, being authentic, creating your communication

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00:18:31,978 --> 00:18:32,979

messaging,

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00:18:34,280 --> 00:18:36,316

isn't a solo experience,

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00:18:37,150 --> 00:18:37,717

get that feedback. 

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00:18:38,18 --> 00:18:41,154

You need get that group and community 

around you, support yourself and 

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00:18:41,154 --> 00:18:44,357

surround yourself with individuals to 

help you find that message and create 

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00:18:44,657 --> 00:18:45,291

your brand's

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00:18:45,425 --> 00:18:45,859

authentic

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00:18:46,893 --> 00:18:47,60

journey. 

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00:18:47,694 --> 00:18:48,728

And that awaits you. 

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00:18:48,728 --> 00:18:49,629

At the ascent hub. 

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00:18:49,929 --> 00:18:51,131

Check check out the links in the

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00:18:52,198 --> 00:18:52,799

bio or in

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00:18:56,169 --> 00:18:59,239

all the likes and subscribes and all 

the things that we love to help us and 

405

00:18:59,239 --> 00:19:03,76

if you give us a wonderful review, you 

know I'd love you hashtag the ascent 

406

00:19:03,376 --> 00:19:03,543

Pub. 

407

00:19:03,777 --> 00:19:05,612

Hashtag authentic messaging,

408

00:19:06,346 --> 00:19:06,913

put it in there.

409

00:19:09,215 --> 00:19:12,285

let's think about incorporating 

authentic brand in messaging to create 

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00:19:12,352 --> 00:19:14,721

that loyalty that we so desperately need

411

00:19:15,288 --> 00:19:16,156

for our brands.

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00:19:16,756 --> 00:19:18,391

And you'll be able to incorporate not 

only

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00:19:19,159 --> 00:19:22,429

fearless thinking, but the ascent of 

into connecting

414

00:19:23,463 --> 00:19:27,634

the importance of authentic branding 

and all the resources that you need to 

415

00:19:27,634 --> 00:19:29,602

be successful on your entrepreneurial 

journey.

416

00:19:30,437 --> 00:19:31,137

We're here to help you. 

417

00:19:31,137 --> 00:19:34,40

We're here to help you help you make 

better decisions and choices. 

418

00:19:34,174 --> 00:19:35,508

We're here to help you become

419

00:19:37,777 --> 00:19:38,878

one with your fear.

420

00:19:41,381 --> 00:19:45,85

We're here to help you have a better 

experience, just all the way around, 

421

00:19:45,618 --> 00:19:46,353

personally and professionally,

422

00:19:47,387 --> 00:19:47,721

you know. 

423

00:19:48,121 --> 00:19:49,222

So don't wait. 

424

00:19:49,456 --> 00:19:49,956

Click the buttons

425

00:19:50,824 --> 00:19:52,25

like subscribe, do the things. 

426

00:19:52,425 --> 00:19:52,992

Whatever it is there. 

427

00:19:53,59 --> 00:19:54,361

Do some fearless thinking this week. 

428

00:19:54,427 --> 00:19:56,663

Help somebody else out about funding 

their message. 

429

00:19:56,830 --> 00:19:59,833

And remember, constructive feedback is 

hopeful.

430

00:20:00,433 --> 00:20:00,967

Don't be negative.

431

00:20:02,335 --> 00:20:05,805

All right, go do some fearless thing 

and have a wonderful, wonderful Monday. 

432

00:20:06,106 --> 00:20:07,507

And I will talk to you guys

433

00:20:08,508 --> 00:20:08,675

tomorrow. 

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00:20:09,75 --> 00:20:09,242

Ok?