Fearless Thinking

🎙️37. The Art of the Sale: Marketing and Sales Savvy for Entrepreneurs

Michael D Devous Jr Season 1 Episode 37

Fearless Thinking: The Art of the Sale: Marketing and Sales Savvy for Entrepreneurs

In this episode, host Michael Devous dives deep into the critical but often overlooked skillset of marketing and sales savvy for entrepreneurs. He tackles the fear of rejection and reframes it as an opportunity to connect with your audience and build meaningful relationships.

Learn how to develop a magnetic brand story, navigate the ever-changing marketing landscape, and build genuine relationships that convert into loyal customers. Packed with actionable tips and practical advice, this episode will equip you with the sales savvy you need to turn your vision into a thriving business. Don't miss out on the valuable resources mentioned, including The Ascend Hub, a soon-to-launch platform designed to empower aspiring entrepreneurs with mentorship and support. Hit subscribe and join the Fearless Thinking community to unlock your full entrepreneurial potential!

Key Takeaways:

  • Building a great product without marketing and sales is like opening a store in a remote location with no advertising.
  • Develop a compelling brand story that resonates with your target audience.
  • Embrace diverse marketing channels and focus on building genuine relationships with potential customers.
  • Effective marketing strategies increase brand awareness and generate leads and sales.
  • Marketing and sales savvy can contribute to a more inclusive and diverse entrepreneurial environment.

Action Items:

  • Conduct thorough market research to understand your target audience.
  • Craft a compelling brand story that communicates your value proposition.
  • Explore a variety of marketing channels, including social media, content marketing, email marketing, and public relations.
  • Focus on building genuine relationships with potential customers and listen to their needs.

Episode Highlights:

  • Overcoming the Fear of Sales: Michael discusses the fear of rejection and reframes it as an opportunity to connect with your audience.
  • The Power of Storytelling: He emphasizes the importance of developing a compelling brand story that resonates with your target audience.
  • Marketing Savvy for Entrepreneurs: Michael shares tips on marketing channels, relationship building, and fostering inclusivity.
  • The Ascend Hub: A valuable resource for entrepreneurs mentioned throughout the episode, offering support, mentorship, and community.

https://theascendhub.com/
https://fearlessthinkingpodcast.com/

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Hey there everybody. 

 

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And welcome to fearless thinking, a 

podcast designed to help you navigate 

 

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authentic leadership and the 

entrepreneurial journey. 

 

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I'm your host Michael dove, and these 

are my thoughts, lessons and insights 

 

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from my entrepreneurial journey into 

coaching workshops, motivational 

 

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speaking. 

 

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And of course, what I picked up from 

interviews with inspiring leaders and 

 

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entrepreneurs along the way.

 

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My mission is to help people unlock 

their untapped potential by using fear 

 

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as a catalyst for powerful change

 

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and growth,

 

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so they can step into the greatest 

version of their most authentic selves.

 

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All right, let's get into some fearless 

thinking.

 

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Hey, fearless thinkers. 

 

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Welcome back to episode 37. 

 

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Fearless thinking, the art of the sale 

marketing and sales

 

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savvy for entrepreneurs. 

 

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I'm your host, Michael devou.

 

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And we're exploring this week

 

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messaging

 

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mainly for establishing your message in 

the marketplace, both with authenticity

 

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as well as gaining some perspective and 

some feedback from important 

 

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individuals around you, whether that's 

mentors, your circle of influence or 

 

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what have you, in order to ensure

 

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while developing your brand and 

developing your message, that we stay 

 

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on target, end on 0, and that it comes 

through clear, loud and clear.

 

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Today we tackle

 

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marketing and cells. 

 

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Savvy sales is a tough thing

 

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for a lot of people.

 

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You've built a fantastic product or a 

service, and you're ready to launch it, 

 

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like, get it out into the world. 

 

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But without an effective marketing and 

sales strategy,

 

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your target audience

 

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might never actually know

 

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that you exist. 

 

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In fact, we're launching the ascent hub 

right now, which is

 

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opening

 

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August 19th, 2024.

 

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And I'm finding it challenging. 

 

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I have my messaging, I have my usp, I 

have my marketing materials, I have all 

 

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that stuff. 

 

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But then that's like, where do you put 

it? 

 

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Like, what vehicles do you use?

 

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How do you get it out there? 

 

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And it's really advertising

 

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developing a sales savvy

 

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sense of sale. 

 

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Savvy Dobby is crucial to reaching our 

customers and our audience and 

 

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generating leads and ultimately driving 

revenue. 

 

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Right now I'm learning and reading

 

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Alex hormote's

 

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hundred million dollar leads, hundred 

manual offers,

 

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so that I can understand this better.

 

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I know that avert it's all advertising 

social media now with pretty much all advertising,

 

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a gosh it's not simple I mean, the idea 

is simple, but

 

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the process is not simple. 

 

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And even for me, it's there's so many 

steps to do it right. 

 

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There's so many ways, clicking the 

links, making sure that they're getting 

 

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through, capturing the data, making 

sure that that comes through.

 

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I'm finding into struggle right now, 

just figuring it all out, trying to get 

 

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one simple promotion

 

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out the door.

 

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But building a great

 

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product without actually having a 

marketing in sales

 

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or energy is like opening a store in a 

remote location with no advertising,

 

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the 1980s

 

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where the only thing you had was local 

newspaper advertisements or yellow 

 

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pages. 

 

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I mean, can you imagine that kind of 

brick and mortar experience that we had 

 

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back in the day? 

 

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Now, with the access that you have to 

get your message out to the world? 

 

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It's almost like there's no reason you 

could fail.

 

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But it's tough. 

 

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It's not easy. 

 

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And even the best product really needs 

a compelling story

 

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around it, like a wrapper, if you will. 

 

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That's what

 

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Alex calls it, a wrapper,

 

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and a clear path for customers to 

actually find you and find your 

 

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product. 

 

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So

 

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I think part of it is

 

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we can face, when we're developing 

these messages and these ideas for our

 

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big offer,

 

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our unforgettable offer, our

 

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powerful hundred million dollar offer,

 

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you know, that there's a fear of 

rejection, you know, that getting on 

 

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these calls and getting people when 

they take the offer, and then that 

 

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sales is pushy,

 

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that the art of sales is pushy and 

that's, you know, unfortunate, because 

 

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that's done

 

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from the viewpoint and the experience 

of a very narrow set of visions and 

 

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experiences with that push car salesman 

mentality. 

 

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And that just

 

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isn't true. 

 

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It is. 

 

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It is a truth. 

 

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It isn't all the truths.

 

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There's so many different ways to sell. 

 

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There's so many different kinds of 

products and things to sell. 

 

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There's so many different ways to sell.

 

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And developing a relationship with your 

marketplace and your target audience is 

 

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really a key to understanding how

 

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best to sell to them. 

 

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And having a fear of being told no, if 

you're a rejection

 

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can hold us back from developing

 

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our marsh, marketing insail skills.

 

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Even Alex

 

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carmozi says as well,

 

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fail 100 times, sell 100 times, get no 

100 times. 

 

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There's many other great philosophers,

 

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entrepreneurs out there who say,

 

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yeah, get the nose out of the way. 

 

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Just

 

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get them under your belt. 

 

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The more nos you have, the better 

prepared you are for the next yes. 

 

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And it will come. 

 

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It does happen. 

 

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You've got to find your comfortable 

space with talking about your message, 

 

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talking about your

 

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product, talking about your service in 

a comfortable way,

 

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so that you can get to that place of 

getting to a yes.

 

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So let's reframe

 

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the

 

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fear of rejection as an opportunity to 

connect better with our audience, to 

 

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tell your story, your brand

 

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story, and actually build a meaningful 

relationship. 

 

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And I think this

 

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is what's crucial.

 

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Yes, we want the sale, yes, we want the 

money.

 

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In order to do that it's not just. 

 

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You have to be a salesperson, you have 

to be a relationship person.

 

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You have to want to care about your 

audience. 

 

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You have to want to care about your 

customer. 

 

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You have to want to care about where 

they are, because you're providing a 

 

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solution to a pain point for them. 

 

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You're providing a solution to a need 

they have. 

 

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That means you have to understand them. 

 

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And to understand them, you have to 

have empathy, and you have to hear 

 

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them. 

 

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And you have to talk to them

 

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and to understand them. 

 

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You know, it takes specific

 

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steps, points, things you've got to do

 

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that you've got

 

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a tackle to build your marketing savvy 

and your sales savvy strategy.

 

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And that's like, know your audience.

 

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Do your research and know your 

audience. 

 

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Connect with your audience through 

conducting research. 

 

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If you can find it, get it online.

 

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You can use multiple resources. 

 

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spot,

 

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gosh, just forgot a few of them. 

 

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But anyway marketing places out there 

have all these great research, white 

 

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papers and things like that that you 

can download to understand your market 

 

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audience. 

 

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You can use chadg, you can use gym and 

I. 

 

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You can use copilot

 

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to do some avatar research on 

understanding their pain points, 

 

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developing your avatar, the audience's 

needs and their preferences, their stories,

 

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where they're coming from, what they 

need and how they need it.

 

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And

 

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something I did with for the ascend hub,

 

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I use the AI to help develop my 

avatars, describing for

 

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them

 

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what an aspiring entrepreneur and 

aspirement or leader would need along 

 

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that journey, based on some of my own 

pain points and experiences that I was 

 

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having. 

 

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And saying,

 

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what would a person need at this 

juncture along their journey, if 

 

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they're trying to launch a business,

 

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and

 

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helping to speak specifically to that 

experience? 

 

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By understanding those avatars really 

helps me understand when I'm talking to 

 

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them about what the ascend hub can 

bring them, what the fearless road can 

 

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bring them, what really thinking can 

bring them. 

 

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Or even 5th quarter consulting, or my 

motivational speaking, where I make 

 

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fear your friend.

 

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I know where you are and what your pain 

point is, because I've done my homework 

 

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and I've researched

 

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how each person is experiencing that 

particular

 

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juncture, painpoint obstacle

 

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along their journey,

 

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and how I want to best address that for 

you, to help you find a solution

 

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out of that, taking those avatars out 

of their experiences, out of their 

 

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particular stories.

 

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Asta Jim and I, actually, I think, on 

this one, to help me develop a story

 

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arc for each of the avatars

 

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what their customer journey would look 

like. 

 

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And that helps me to craft a compelling 

story, developing

 

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a compelling brand story

 

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on this side of the fence, which 

resonates with those avatars, with the 

 

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audience and communicate, not only the 

value proposition, which is one of the 

 

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things you have to create your usp, or

 

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your uvp

 

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for the product or service that you're 

selling, it's helpful, because

 

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from that standpoint of, I help 

entrepreneurs

 

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do x along their journey.

 

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I help you

 

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overcome fear and discover a more 

powerful life, so that you can step 

 

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into the greatest version of your most 

authentic self. 

 

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I help you turn fear into a powerful 

catalyst for growth and impactful change.

 

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The ascend hub helps aspire 

entrepreneurs, mentors and leaders find 

 

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the resources, coaching and guidance 

that they need to alleviate their fears 

 

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and obstacles along their journey.

 

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When you have that unique statement, 

then you can start crafting the story 

 

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behind it that helps get that message 

through to your target market and 

 

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target audience. 

 

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And the ascend hub,

 

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our mentors and our leaders and the 

people that we have in there can help 

 

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guide and help you craft

 

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your powerful narrative that connects 

with your target market and your target 

 

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audience. 

 

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So if you join the ascend hub, you'll 

be surrounded by not only individuals 

 

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who are also on that same journey that 

you're on,

 

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leaders

 

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in the areas of marketing,

 

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content, development, social media

 

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that can help you craft that story. 

 

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And by the way, you can bounce it off 

others in our chat threads and our 

 

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exchange threads

 

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to get feedback

 

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to see if it lands well. 

 

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Your target market segment your target 

audience might actually be one of our 

 

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members, if not a few of them in the 

ascend

 

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hub.

 

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The other one is to Embrace diverse 

market channels.

 

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This is about casting a targeted wide 

wider net by exploring

 

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all the various market channels that 

are available to us from social media, 

 

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content, advertising, marketing, 

emails, email, marketing,

 

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public relations. 

 

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That's a whole area that a lot of 

people are just terrified of and don't 

 

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really understand.

 

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The ascent hub

 

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will

 

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aim to offer a wealth of additional 

resources and workshops,

 

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coaching Sessions,

 

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to play potential, customer

 

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focus groups, if you will,

 

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for with a diverse set of perspectives 

and experiences,

 

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people of color, people of culture, 

people of different backgrounds, people 

 

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of different industries,

 

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all to give you a better

 

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sounding board

 

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to reflect back to you, to get your 

message really clear,

 

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and to help you figure out which 

channels you should be on.

 

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I don't put it out on everything.

 

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I can't.

 

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I'm going to be honest with you,

 

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I have a bit of a disdain for social 

media,

 

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and maybe that's generational, maybe 

that's just my experience.

 

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It feels like a time suck.

 

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I feel like it's always taking, taking, 

taking my time and my energy from me 

 

255

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and it's just not giving me back what I 

need, which is also one of the reasons 

 

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why I develop the ascendub. 

 

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I want a better community of 

connection. 

 

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I want to better.

 

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I want my likes and subscribes to mean 

something with people that mean 

 

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something to me while I'm on my 

journey. 

 

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And that's part of what we do in there.

 

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I look at social media

 

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just an advertising vehicle,

 

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and for me, knowing where my audience 

is, knowing where my target market is 

 

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LinkedIn YouTube, those are the two 

places I want to focus my attention 

 

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from my marketing channels.

 

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As I get better and more revenue starts 

coming in, I can start broadening that 

 

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to Facebook, Instagram,

 

269

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TikTok, wherever, all the ones that 

come up through the things, if it makes sense

 

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and maybe it won't. 

 

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And I think that's part of what the 

ascenter will help you,

 

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discern, is, what channels make the 

most sense? 

 

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Where can you put your focus for now so 

you get the best return on your time of 

 

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investment, energy and money,

 

275

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and then focus on relationships?

 

276

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That's the other part,

 

277

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building genuine relationships

 

278

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with your potential customers

 

279

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and learning how to listen to their 

needs so that you can offer the 

 

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solutions that address their 

challenges, where they at and where 

 

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they are. 

 

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This is part of what we do at the 

sintibe, which is why I'm inviting you 

 

283

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in now to give us that feedback, give 

us that input, give us that information 

 

284

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that we need to develop the platform to 

meet your needs where you are

 

285

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right now. 

 

286

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The other part of it is in the exchange 

threads, when you're talking and you're 

 

287

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sharing your experiences, and you're 

talking about your pain points and what 

 

288

00:13:13,560 --> 00:13:14,527

you need in terms of solutions. 

 

289

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Our job as leaders of those exchange 

threads, in those areas, our 

 

290

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ambassadors, as well as our

 

291

00:13:20,900 --> 00:13:24,4

community managers, is to take those

 

292

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top ten

 

293

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questions, turn them into a discussion 

session for a live coaching workshop, 

 

294

00:13:30,276 --> 00:13:34,114

and then turn it into workshop material 

as well as ongoing set of resources. 

 

295

00:13:34,514 --> 00:13:37,751

Or go find those relevant resources 

that answer those questions for you.

 

296

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And the incentive will foster this sort 

of supportive,

 

297

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this supportive community

 

298

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where you can connect with like, minded 

and light valued entrepreneurs

 

299

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also on that same journey that you are 

prioritizing, building customer 

 

300

00:13:52,332 --> 00:13:52,499

relationships. 

 

301

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We can practice that inside.

 

302

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So the benefits of having market and 

sales

 

303

00:13:58,505 --> 00:14:01,274

savvy, which is an ongoing skill set, 

you have to develop

 

304

00:14:05,211 --> 00:14:06,713

increased brand awareness

 

305

00:14:07,347 --> 00:14:08,14

is

 

306

00:14:09,49 --> 00:14:10,116

a journey, it's a practice. 

 

307

00:14:10,350 --> 00:14:10,917

You're going to stumble. 

 

308

00:14:11,151 --> 00:14:13,219

You're going to find ways that work in 

ways that don't. 

 

309

00:14:13,386 --> 00:14:16,423

And effective marketing strategies, by 

the way, having that up front really 

 

310

00:14:16,489 --> 00:14:17,624

helps you don't stumble. 

 

311

00:14:17,857 --> 00:14:18,91

So much

 

312

00:14:19,159 --> 00:14:22,996

can help increase your brand awareness 

and actually attract the customer, the 

 

313

00:14:22,996 --> 00:14:25,298

potential customers for your business 

that you really truly need. 

 

314

00:14:25,398 --> 00:14:28,601

And the ascent hub will help you 

develop that target market strategy, 

 

315

00:14:28,968 --> 00:14:29,302

those campaigns,

 

316

00:14:30,737 --> 00:14:32,439

as well as your copy, your

 

317

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content strategies,

 

318

00:14:35,475 --> 00:14:37,243

and, by the way, engagement 

opportunity. 

 

319

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So one of the things I

 

320

00:14:40,113 --> 00:14:42,582

like to have, that I want, that I have 

in the ascend hub,

 

321

00:14:43,850 --> 00:14:45,318

in your specific area of focus. 

 

322

00:14:45,552 --> 00:14:48,321

So let's say you have a business model 

and you're selling

 

323

00:14:49,155 --> 00:14:49,856

sustainable fashion.

 

324

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There will be individuals in your 

group, sorry, the microphone, in your 

 

325

00:14:54,828 --> 00:14:59,966

exchange thread and in your group who 

will meet regularly to jump on your 

 

326

00:15:00,33 --> 00:15:03,236

social media channels, to engage with 

your audience, to, like, subscribe, 

 

327

00:15:03,770 --> 00:15:05,905

click, comment, tag and repost

 

328

00:15:06,740 --> 00:15:11,678

your social media engagement articles, 

blog posts, what have you, to help you gain

 

329

00:15:12,512 --> 00:15:15,215

peer recognition, social recognition

 

330

00:15:16,116 --> 00:15:20,420

cred, if you will, and to increase your 

brand awareness through all the 

 

331

00:15:20,420 --> 00:15:21,454

channels that you want to do. 

 

332

00:15:21,454 --> 00:15:24,90

It that's part of what we're going to 

do as a group together to help you get there

 

333

00:15:25,625 --> 00:15:27,193

generating leads and sales.

 

334

00:15:28,261 --> 00:15:29,429

Strong sales skills,

 

335

00:15:30,63 --> 00:15:30,397

convert

 

336

00:15:31,398 --> 00:15:32,999

interested people into paying 

customers. 

 

337

00:15:33,800 --> 00:15:37,70

Convert that lead that interest into 

paying customers and allowing you to 

 

338

00:15:37,70 --> 00:15:37,637

achieve your revenue. 

 

339

00:15:37,871 --> 00:15:38,71

Goals

 

340

00:15:38,905 --> 00:15:40,173

and the ascend hub,

 

341

00:15:41,241 --> 00:15:43,843

our mentors and our leaders and coaches 

will

 

342

00:15:45,211 --> 00:15:49,115

provide, help, provide guidance to 

equip you with some of those

 

343

00:15:49,716 --> 00:15:50,383

sales techniques.

 

344

00:15:51,851 --> 00:15:54,988

We're definitely going to borrow some 

stuff from Alex hermozi. 

 

345

00:15:55,789 --> 00:15:58,591

We're definitely going to turn some of 

the stuff that he talks about, some of 

 

346

00:15:58,591 --> 00:16:01,227

the brilliant tips and tricks that he 

has, into his workshops that we can use 

 

347

00:16:01,294 --> 00:16:02,195

to help guide you. 

 

348

00:16:02,262 --> 00:16:03,363

There are multiple different

 

349

00:16:05,231 --> 00:16:05,632

Russell bronson,

 

350

00:16:06,900 --> 00:16:09,636

a number of other individuals that 

we're going to tap into in order to get 

 

351

00:16:09,636 --> 00:16:12,205

you the resources that you need to 

teach some of these things to you. 

 

352

00:16:12,739 --> 00:16:15,542

There's a lot of information out there. 

 

353

00:16:15,608 --> 00:16:18,44

There's a lot of these different 

things, and it can take a lot of time 

 

354

00:16:18,111 --> 00:16:20,347

to sort of discern where to start and 

where to begin, and how to

 

355

00:16:21,614 --> 00:16:22,515

get what's what you need. 

 

356

00:16:22,816 --> 00:16:24,351

And part of what we're going to do is 

to help

 

357

00:16:25,51 --> 00:16:28,788

distill that down to some keep bullet 

points that you can act on

 

358

00:16:29,589 --> 00:16:30,23

at

 

359

00:16:31,57 --> 00:16:33,326

the junction where you are, at the 

moment where you are. 

 

360

00:16:33,393 --> 00:16:37,464

So if you're the very beginning of your 

launch initiative, but you haven't 

 

361

00:16:37,630 --> 00:16:38,732

reached your marketing strategy,

 

362

00:16:39,632 --> 00:16:42,168

we're going to create and have 

workshops to help you get there. 

 

363

00:16:42,168 --> 00:16:44,270

If you're in the middle of it and 

you're ready to launch and you're 

 

364

00:16:44,270 --> 00:16:46,906

getting your market out there, or if 

you've already gotten it out there, and 

 

365

00:16:46,906 --> 00:16:51,478

you need help tweaking it to find 

better a b testing opportunities, we 

 

366

00:16:51,478 --> 00:16:52,946

can also help you with that.

 

367

00:16:54,748 --> 00:16:57,450

In addition to that, fostering 

inclusivity and diversity

 

368

00:16:58,518 --> 00:17:03,56

marketing and sales savage goes beyond 

just the bottom line, just getting the sale,

 

369

00:17:04,190 --> 00:17:05,959

and it can contribute to

 

370

00:17:07,60 --> 00:17:10,563

developing more inclusive and diverse 

entrepreneurial environment.

 

371

00:17:11,231 --> 00:17:12,966

By understanding diverse needs,

 

372

00:17:14,34 --> 00:17:15,368

you can tailor your market

 

373

00:17:16,36 --> 00:17:20,340

marketing and sales strategies in your 

approach to a more diverse audience, ensuring

 

374

00:17:21,708 --> 00:17:26,446

that you connect your resources to the 

people that reach a wider audience, to 

 

375

00:17:26,513 --> 00:17:29,916

help people in every market segment, 

every cultural segment

 

376

00:17:31,51 --> 00:17:32,819

there's people in all walks of life

 

377

00:17:33,386 --> 00:17:34,721

who may need your services.

 

378

00:17:35,55 --> 00:17:35,689

But

 

379

00:17:36,256 --> 00:17:39,693

the type of marketing and sales 

initiatives and campaigns need to be 

 

380

00:17:39,693 --> 00:17:41,161

able to speak to them where they're at. 

 

381

00:17:41,227 --> 00:17:42,896

And that's a tricky thing to figure out.

 

382

00:17:43,697 --> 00:17:46,266

Hopefully we can help you do that both 

at the ascent up as well,

 

383

00:17:47,400 --> 00:17:47,667

building

 

384

00:17:48,835 --> 00:17:50,670

a customer centric culture. 

 

385

00:17:51,137 --> 00:17:51,204

Now

 

386

00:17:52,172 --> 00:17:55,75

if you're launching your business and 

your business is growing, and you're 

 

387

00:17:55,141 --> 00:17:57,210

going to hire employees, you're going 

to have staff, and you're trying to 

 

388

00:17:57,210 --> 00:18:00,46

build a customer centric culture, 

focusing on building those 

 

389

00:18:00,113 --> 00:18:03,450

relationships with your customers, and 

teaching your staff how to do that by 

 

390

00:18:03,450 --> 00:18:06,86

communicating with them in a way that 

builds trust

 

391

00:18:06,419 --> 00:18:08,154

and loyalty and brand awareness,

 

392

00:18:09,55 --> 00:18:10,357

it within your organization. 

 

393

00:18:10,824 --> 00:18:14,894

By prioritizing customer satisfaction 

and understanding and learning how to 

 

394

00:18:14,894 --> 00:18:15,395

have those dialogues. 

 

395

00:18:15,862 --> 00:18:18,398

It's not just about getting on the 

phone and pitching, pitching, pitching.

 

396

00:18:18,898 --> 00:18:22,202

It's about listening, gathering 

information, taking that information 

 

397

00:18:22,435 --> 00:18:24,671

back from your customers, your 

potential customers, and putting it 

 

398

00:18:24,671 --> 00:18:27,207

back into the system so that you can 

tweak it, adapt and adopt.

 

399

00:18:27,874 --> 00:18:29,275

And the ascentives community

 

400

00:18:30,577 --> 00:18:33,279

is designed to help foster 

collaborative efforts

 

401

00:18:34,14 --> 00:18:34,881

to encourage

 

402

00:18:35,782 --> 00:18:37,951

a shared focus for your customer needs.

 

403

00:18:38,585 --> 00:18:41,154

So just like I said before, with a 

focus groups and stuff,

 

404

00:18:41,788 --> 00:18:42,889

when you're in the ascend hub,

 

405

00:18:44,90 --> 00:18:47,227

we can all like, play apart will all 

volunteer raise your hand. 

 

406

00:18:47,460 --> 00:18:47,694

We

 

407

00:18:47,794 --> 00:18:48,161

will help

 

408

00:18:50,663 --> 00:18:54,401

George and Greg, who are starting and 

launching their business in mechanics

 

409

00:18:55,368 --> 00:18:55,835

and play

 

410

00:18:56,336 --> 00:18:57,3

potential customers. 

 

411

00:18:57,237 --> 00:18:57,804

We'll play your avatars. 

 

412

00:18:58,171 --> 00:18:58,505

We'll play your

 

413

00:18:59,305 --> 00:19:02,409

devil's, advocate for you and help 

bounce some of those things off of you. 

 

414

00:19:02,409 --> 00:19:03,843

So you can make sure that what you're

 

415

00:19:04,511 --> 00:19:08,815

developing and adapting, in terms of 

your marketing strategy, messaging campaigns,

 

416

00:19:09,115 --> 00:19:09,382

actually

 

417

00:19:10,417 --> 00:19:12,185

lands and works, before going out.

 

418

00:19:13,853 --> 00:19:15,855

Or if you want to test something out 

that's new,

 

419

00:19:16,589 --> 00:19:18,525

we could be your test subjects, your 

Guinea Pigs. 

 

420

00:19:18,992 --> 00:19:19,826

Marketing and sales

 

421

00:19:20,660 --> 00:19:22,896

are not just about transactions,

 

422

00:19:23,630 --> 00:19:24,431

although they can't be transactional,

 

423

00:19:25,532 --> 00:19:28,168

of course, they're about building 

better connections.

 

424

00:19:28,968 --> 00:19:31,4

That's something we have to learn to do 

as humans anyway. 

 

425

00:19:31,538 --> 00:19:33,773

And by developing your marketing and 

sales savvy

 

426

00:19:34,507 --> 00:19:37,310

with the support of the ascended hub 

and our community, you can equip 

 

427

00:19:37,544 --> 00:19:40,814

yourself to reach your target audience 

and build meaningful relationships

 

428

00:19:42,749 --> 00:19:46,119

and drive sustainable growth for your 

business. 

 

429

00:19:46,586 --> 00:19:47,520

That is meaningful.

 

430

00:19:50,423 --> 00:19:53,393

It's an alignment with your business 

values as well as your own personal 

 

431

00:19:53,626 --> 00:19:54,427

professional values. 

 

432

00:19:55,228 --> 00:19:55,362

So

 

433

00:19:56,262 --> 00:19:57,530

yeah, remember that communication

 

434

00:19:58,832 --> 00:20:01,134

and building your marketing and sales 

savvy

 

435

00:20:02,268 --> 00:20:04,4

is a skill set that we can help you 

develop

 

436

00:20:04,504 --> 00:20:06,606

we'd love to participate with you on 

that journey. 

 

437

00:20:07,374 --> 00:20:08,508

Join the ascend hub. 

 

438

00:20:08,675 --> 00:20:08,808

Check

 

439

00:20:08,975 --> 00:20:09,376

out the blinks

 

440

00:20:09,876 --> 00:20:10,543

and stuff

 

441

00:20:11,144 --> 00:20:11,344

in the

 

442

00:20:14,414 --> 00:20:14,714

some things,

 

443

00:20:15,715 --> 00:20:16,16

show notes

 

444

00:20:17,851 --> 00:20:18,585

and check us out. 

 

445

00:20:18,585 --> 00:20:20,253

We've got some really great deals going 

on right now

 

446

00:20:21,221 --> 00:20:22,389

with the ascend hub,

 

447

00:20:24,24 --> 00:20:25,725

I think it's 75 off. 

 

448

00:20:25,792 --> 00:20:26,192

My god. 

 

449

00:20:26,593 --> 00:20:27,861

The monthly and yearly subscription. 

 

450

00:20:28,94 --> 00:20:29,162

You're never going to find this again. 

 

451

00:20:29,229 --> 00:20:33,767

It's literally only a limited, limited 

time with a limited number of open spots

 

452

00:20:34,334 --> 00:20:36,336

that you can get in at that

 

453

00:20:36,903 --> 00:20:37,771

discounted rate

 

454

00:20:39,305 --> 00:20:41,641

what's again, the ascent of launches, 

August 19th, 2024.

 

455

00:20:42,676 --> 00:20:46,346

It's going to be a credible online 

community of entrepreneurs, aspiring 

 

456

00:20:46,746 --> 00:20:49,449

entrepreneurs, mentors and leaders, 

helping each other grow

 

457

00:20:50,116 --> 00:20:52,519

and build our businesses better. 

 

458

00:20:52,819 --> 00:20:55,155

So thank you for joining me on the 

realist thinking podcast. 

 

459

00:20:55,622 --> 00:20:57,924

This week to day, I think it's Tuesday.

 

460

00:20:58,658 --> 00:20:58,825

H. 

 

461

00:20:59,459 --> 00:21:00,260

Connection is key. 

 

462

00:21:00,427 --> 00:21:00,593

Guys. 

 

463

00:21:01,61 --> 00:21:01,461

Be connected. 

 

464

00:21:01,695 --> 00:21:02,195

Stay connected. 

 

465

00:21:02,429 --> 00:21:03,296

Get connected with me. 

 

466

00:21:03,630 --> 00:21:04,464

A hashtag

 

467

00:21:05,532 --> 00:21:06,66

here, this thinking

 

468

00:21:06,399 --> 00:21:06,433

hashtag,

 

469

00:21:07,534 --> 00:21:09,636

send hub, any of the hashtags you want. 

 

470

00:21:09,636 --> 00:21:11,705

Put it in the messages, put in the dams 

let's connect. 

 

471

00:21:11,871 --> 00:21:14,908

And let me hear from you about where 

you are in your journey, what you need. 

 

472

00:21:14,974 --> 00:21:19,779

Keep learning, keep leading and 

building meaningful relationships to 

 

473

00:21:19,779 --> 00:21:20,347

drive your sails. 

 

474

00:21:21,81 --> 00:21:22,115

And we'll be back to morrow. 

 

475

00:21:22,182 --> 00:21:22,982

With another little episode. 

 

476

00:21:23,383 --> 00:21:25,118

So before I go remember,

 

477

00:21:25,719 --> 00:21:26,252

do a little

 

478

00:21:27,320 --> 00:21:31,224

fearless thinking, and I appreciate 

your Tom and you're, oh, give me a 

 

479

00:21:31,224 --> 00:21:31,391

review. 

 

480

00:21:31,624 --> 00:21:31,958

If you can

 

481

00:21:33,560 --> 00:21:35,395

click one of those things down there 

and give me a nice review.

 

482

00:21:36,730 --> 00:21:39,699

Let me know if I'm off, but I'm not 

meeting you where you're at. 

 

483

00:21:39,699 --> 00:21:40,333

Let me know that. 

 

484

00:21:40,333 --> 00:21:40,500

Too. 

 

485

00:21:40,667 --> 00:21:41,267

Happy to adjust.

 

486

00:21:41,768 --> 00:21:41,935

Ok? 

 

487

00:21:42,268 --> 00:21:43,703

These guys have an incredible day,

 

488

00:21:44,4 --> 00:21:44,337

right?