🎙️40. Shine Bright: Owning Your Voice as a BIPOC Entrepreneur Artwork

Fearless Thinking

"Fearless Thinking: Navigating Your Authentic Leadership & Entrepreneurial Journey"

Drawing from my personal journey, coaching sessions, workshops, live events, and insightful interviews with inspiring leaders and entrepreneurs on The Fearless Road Podcast (Seasons 1 & 2), Fearless Thinking equips you with the tools and strategies to thrive in today's dynamic world in l10 - 15 minutes!

Take a ride on the Fearless Road as I share my personal thoughts and experiences, along with the valuable lessons I've learned on my Fearless Road.

Embrace your authenticity and:

Overcome fear and cultivate a fearless mindset
Navigate your leadership and entrepreneurial journey with clarity and purpose
Develop your leadership potential and entrepreneurial spirit
Foster a more inclusive and diverse leadership and entrepreneurial landscape

Through insightful advice and actionable strategies, Fearless Thinking empowers you to:

Build a thriving business or career
Lead with authenticity and make a positive impact
Continuously learn and grow as a leader and entrepreneur

Join me on this empowering journey!

Subscribe now and make Fearless Thinking your trusted companion on the road to triumph!

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Fearless Thinking

🎙️40. Shine Bright: Owning Your Voice as a BIPOC Entrepreneur

May 24, 2024 • Michael D Devous Jr • Season 1 • Episode 40

Fearless Thinking Podcast: Shine Bright: Owning Your Voice as a BIPOC Entrepreneur

Challenge the spotlight effect & unleash your inner powerhouse! This episode explores strategies for BIPOC entrepreneurs (Black, Indigenous, People of Color) to own their voice.

Feeling unheard in the business world? Episode 40 of Fearless Thinking equips BIPOC entrepreneurs (Black, Indigenous, People of Color) with the tools to silence self-doubt, craft a magnetic message, and shine brightly! Host Michael Devous tackles the spotlight effect, transforming it from a foe into a platform to showcase your expertise and passion. Learn actionable steps to challenge your inner critic, craft a crystal-clear message, and tailor it to resonate with your target audience. Plus, discover exclusive resources! Michael unveils the upcoming launch of the Ascend Hub, a supportive community designed to empower BIPOC founders to thrive. This episode is your call to action! It's time to hone your voice, refine your message, and speak up with confidence. Don't let fear hold you back. BIPOC representation matters! Join Michael as he acknowledges the challenges you face and offers solutions to build visibility and empower you to achieve entrepreneurial success. Shine bright and make a difference!

** You'll discover:**

How to turn the spotlight effect from foe to friend
Actionable tips to silence your inner critic and embrace authenticity
Secrets to crafting a diamond-sharp message (clarity, conciseness, confidence)
Powerful techniques for tailoring your message to resonate with your audience
Exclusive resources for BIPOC entrepreneurs, including the Ascend Hub community launch!

Feeling called to action?

Practice your communication skills (record yourself, join a public speaking group)
Refine your message with the Ascend Hub community
Speak up and share your voice! Don't let fear hold you back.

BIPOC representation matters! ✊ This episode acknowledges the challenges you face and offers solutions. Join us as we build visibility and empower BIPOC founders to thrive!

#FearlessThinking #BIPOC #Entrepreneurship #Communication #TheAscendHub

https://theascendhub.com/
Flavors of Confidence By Massimo Rigotti: https://a.co/d/3DQSKVV

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Hey there everybody.

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And welcome to fearless thinking, a

podcast designed to help you navigate

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authentic leadership and the

entrepreneurial journey.

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I'm your host, Michael dove.

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And these are my thoughts, lessons and

insights from my entrepreneurial

00:00:21,788 --> 00:00:24,758

journey into coaching workshops,

motivational speaking.

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And of course, what I picked up from

interviews with inspiring leaders and

00:00:28,661 --> 00:00:30,397

entrepreneurs along the way.

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My mission is to help people unlock

their untapped potential by using fear

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as a catalyst for powerful change

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and growth,

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so they can step into the greatest

version of their most authentic selves.

00:00:44,344 --> 00:00:46,513

All right, let's get into some fearless

thinking.

00:01:05,398 --> 00:01:06,266

Hey, fearless thinkers.

00:01:06,666 --> 00:01:07,233

Welcome back.

00:01:07,300 --> 00:01:08,668

I'm your host, Michael devoue.

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This is fearless thinking episode forty.

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Hm, 44.

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Number four, my lucky number.

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Yea.

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I love.

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I love that number.

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And this is a Friday.

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So, yeah, Friday, 440.

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Hullo.

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Ah.

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This entire week, you know, we've been

talking about communication.

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In the last episode, we discussed

fearless communication, getting your

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messenger cross with clarity and

inspiration.

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To day

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we're going to dive a little deeper

into focusing on b, I po, c, ipoc,

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entrepreneurs that's black, indigenous

and people of color,

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and how they can own their voice and

shine brightly in the world

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of business.

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This journey,

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well just in general for all,

entrepreneurs comes, often comes with

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its own set of challenges.

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But as a person of color,

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they face unique challenges.

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And

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I'm here to help, I'm here to be a

voice for you and a platform for you as well,

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both with fearless thinking

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for this road podcast and of course,

with the ascend hub.

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There's a thing called the spotlight

effect.

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Is it a friend, or is it a foe?

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If you've ever felt like someone's

judging, every move that you make,

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the spotlight effect.

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It is this

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feeling that you're being watched

constantly.

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And it can be like a real buzz kill.

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It can lead to self doubt.

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It can hold us back.

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And our brilliant ideas as we enter the

world

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as people of color, into the world as

entrepreneurs.

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And

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you know,

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any time you dim your light,

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it hurts

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you

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and it, and it

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doesn't allow the rest of us to see it.

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The anytime you dim someone else's

life, don't do.

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It.

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Don't dim other people's light.

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You are brought into this world

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enjoy and support and celebrate

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the beautiful, beautiful lights

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of all individuals.

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God didn't just make one color, you

know,

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not just one butterfly,

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not just one insect, not just one animal

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and not just one type of human.

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And we each have our light to share and

are gifts

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to bring.

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And dimming other people's lights hurts

everyone.

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The world needs your unique perspective

and your innovative solutions based on

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your own experiences, right?

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So it's your time to shine.

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You're going to step into this world

with your ideas as an entrepreneur, and

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you're going to bring these

innovations, these concepts, these perspectives

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for all of us.

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And reframing the spotlight effect

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is sort of a healthy mental way of

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turning this into an operating

opportunity

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to showcase

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your expertise, your passion and your

perspective, a very fresh perspective

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that I think a lot of

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companies, leaders,

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other entrepreneurs need.

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First of all, let's challenge our inner

critic.

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The first voice that we need to silence

is the voice that tells us,

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you know,

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that we tell ourselves that other

people won't understand.

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And we focus on the value, we should

focus on the value that we offer, and

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the positive impact that we will make.

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And not that voice in our head that

says, we're not worthy, people won't

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understand us, we're going to get

judged.

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All of that noise,

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we need to learn to silence that.

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One of the things you can do in terms

of shifting that

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inner

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critic,

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which becomes fear

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let's, be honest.

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Whenever it starts to plague us, it can

bring up fears of doubt, worthiness.

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And those are the top categories.

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So everything underneath there, I'm not

good enough, smart enough, fast enough,

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have enough money, have enough

training, have enough talent, have

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enough friends, have enough reaches,

have enough leads, have enough contact.

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Like all this.

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Enough.

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Well, it's enough.

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Writing down

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and journaling your fears and then

giving your fear and identity,

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that is a positive,

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self reflecting identity of your let's,

say, your future self,

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and inviting it to help guide you, to

give you advice,

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rather than critique.

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Those criticisms come because

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it sees something you're not paying

attention to, it's worried about,

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something you may not

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have given enough weight to, right?

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So listening to it,

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in a weird way,

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begins to actually silence the inner

critic,

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secondarily Embrace your authenticity.

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I, this is a big thing I talk about

it's in my manifestation statement.

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It's in my statement

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about how I help others step into the

greatest version of their most

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authentic selves,

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finding your authentic voice

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and be learning to be authentic.

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In a world that has always told us to

hide who we are, who's always taught us

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to adapt and adopt what others think we

should be.

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Who's always told us to standardize

ourselves based on testing and

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fashion and everything.

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It is a work in progress, trying to get

back to your authentic self.

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And people crave

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genuine enthusiasm.

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You know, if you speak with conviction

about your passion and your idea that

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you're bringing into the world

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that matters and people believe you

they'll hear that.

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So let that passion fuel your authentic

voice.

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Now, crafting that message,

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which you know your personal journey is

part of it.

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Your personal experiences has to be

part of it.

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Strong

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communication about that crafted

message is your foundation,

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and you can build it with some key

elements

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to get you started.

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One clarity is king, expressing your

ideas

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simply

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without extra jar.

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Again, make sure your audiences

understand you loud and clear.

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One of the

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messages, the message that I

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have up on my wall, that I put up on my

websites, that I put up

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in my materials,

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161

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unlocking your untapped potential by

using fear as a tool and a guide to

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cultivate a fearless mindset

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on your road to success,

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overcoming obstacles and embracing fear

as a catalyst for powerful change and

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growth so that you can step into the

greatest version of your most authentic self.

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That's my usp,

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that's my

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value proposition, if you will.

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And it is a bit long.

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I guess maybe it's not as concise as it

needs to be.

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Because the second thing is keeping it

concise.

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People are busy,

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get to the point quickly and deliver

your message with impact.

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I help

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shift your mindset around fear

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so that you can become the greatest

version of your most actual authentic self.

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There's a trunkated version.

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Confidence is key that's three.

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We talked about this yesterday in the

episode about learning how to become

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confident.

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How to find your confidence is a book

called flavors of confidence by

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massemore godi.

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That really does help

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in a number of ways, with identifying

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how to get in touch with your

confidence,

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practicing key ways and strategies to

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become more confident in who you are

and in your message, when we decide we

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want to do, have, or become something

other than what we are today as

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entrepreneurs.

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When we step out onto that road and we

invite others to critique, look at and

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judge our product,

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our service, our dream,

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our passion,

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it can

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ding our confidence.

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It can jeopardize that confidence.

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And this takes practice.

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You're going to get knows, you're going

to get rejections.

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You're going to get those things.

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Learning how to get those out of the

way.

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It's not that it just gives you

another, but it builds your skin,

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thickens your skin, which I understand

that.

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I understand the concept of saying

that.

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But

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it's not about buildings.

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It's about desensitizing

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you from those reactions.

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It's about separating yourself

emotionally from

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those things.

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In fact, there's another book called

before agreements,

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which is one of the agreements, is not

to make it, not to take things personally.

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That chapter is so powerful,

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because

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it's very hard to pour yourself and

your passion and your ideas and your

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dreams into your endeavor, your

entrepreneurial endeavor

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only,

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and not take it personally.

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When someone rejects it, and not take

it personally when someone critiques it,

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learning to separate your emotional

response from your

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psychological

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00:10:15,348 --> 00:10:15,849

response,

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in order to

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a, take the advice, take the critique,

take whatever it is that they're

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giving, and adjust based on that

information, and still stand with

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confidence that you are doing what you

need to do for your business, that you

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have a great idea that that needs to

come into the world.

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There are always ways to improve,

always opportunities

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to improve our messaging and the way we

deliver it to the world.

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So be prepared

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that while your idea may be wonderful,

and you believe in it and you're

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passionate about it,

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stand in confidence

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that

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when you bring it into the world, it

has to grow.

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When you bring it into the world, it

has to adjust and adapt and change.

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That's a living, breathing

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thing.

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It's an idea,

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it's a product and a service that needs

feedback from the world to become

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Greater for itself, for everybody, so

it can serve everyone.

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believe what you say.

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Believe in who you are and what you say

about your product, and your service,

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and your idea, and your dream and your

audience will too.

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practice that confidence

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then

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lastly, is tailoring your message,

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understanding

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your audience, your key target avatars

in your audience and speaking their

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language is really crucial.

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This takes a lot of work and some

practice to get to a place where you

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understand your avatars.

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I recommend using AI as a first step,

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whether that's Jim and I or chat gpt or

whatever,

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and putting in some parameters, some

descriptors,

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some

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ideas and thoughts that you have about

your target customer, your target

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client, target audience and market.

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Start with the target market,

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get some information and some research

about a target market that fits that

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specific service or idea that you want

to deliver.

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Then break

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it further down

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your target avatar,

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creating their story art, creating

their needs, their pain points, and how

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your idea, your service, your product,

helps

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alleviate

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that painpoint

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and get them closer to their ideal goal.

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Owning your voice and

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taking action is the next

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step.

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After you do these four things right.

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It's time to take action.

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Your voice is a powerful tool, and no

one wields your voice quite like you do.

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So practice makes progress.

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This is why I have two podcasts.

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This is why I have.

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This is why I decided in 202323

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that I wanted to get back out there and

get my voice out there, because I knew

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I needed the practice to hone that

skill set again, to get back into the

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seat of my confidence,

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to talk about the things that I find

passionate and interesting, which is

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making fair your friend, which is

helping entrepreneurs on their journey,

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right?

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So if we hone our communication skills

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by practicing them through,

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getting on podcasts, hosting your own

podcast, recording yourself, joining a

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public speaking group,

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the

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almost said, teetotalers, and that's

not right.

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Toastmasters

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there's

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can be very helpful.

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You can get feedback from them.

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You can practice your skill set of

speaking in public and in front of

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them.

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And you can have trusted advisers

helping you craft not only your

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message, but

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helping you hone your confidence when

you speak.

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One of the things, the ascend hub,

which is launching in August and the

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specials are out right now,

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which is the online community to help

entrepreneurs, aspiring, entrepreneurs,

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leaders and mentors.

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We will offer opportunities and

resources to support your communication

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development.

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And that includes

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live coaching Sessions, workshops, live

events where you can get up and speak,

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pitch Sessions, huddle Sessions,

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you name it.

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I have produced a lot of events and

media in my lifetime.

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And this is the part that I will

probably love the most.

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I like engaging with people and getting

in there and really helping create a

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platform to showcase you,

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to get you to a place of success.

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I loved when I was directing plays and

I was doing that kind of work.

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I loved working with actors.

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I loved helping them

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with their pitches, with their

auditions, with their ontape

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recordings, and helping them find the

character that they needed in order to sell

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the best,

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the best.

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And

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we're going to have a lot of that in

there.

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And I hope maybe we can get some

improf.

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Because improf really helps you.

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Oh, no,

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gives me home.

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Those communication skills.

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Next, you need to refine your message.

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Now, ensure that your message, we said

this before is clear and concise and

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impactful.

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One of the things the assend hub

community will be doing and trying to

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do, is to help you

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help bring in valuable resources

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so that you can refine your message.

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Not just getting the feedback from

individuals, but also some clear

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indication and direction and

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lessons in marketing, messaging,

branding and content development it's

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so crucial these days.

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You know,

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everything's on social media

everything's content, content, content,

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content, content.

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You cannot escape.

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But if that's not your bag, you know,

if that's not your thing, that's ok.

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You got us.

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We got people.

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And the people we got can help you

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craft and refund your message

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well, very well,

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and help you become confident when it's

time.

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Because once the journey of crafting

that message,

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the journey of developing the content

along the way,

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is how you become confident in

delivering it.

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You've worked so hard

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to develop the idea, the concept that

you're bringing out into the world.

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Now you're crafting the message board.

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Well, the practice of crafting that

message, not only standing

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up and speaking it out loud

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and bouncing it off other people to get

feedback,

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but also crafting

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it in the written form,

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in the form of unique value

propositions, unique selling

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propositions, value statements,

missions, purpose

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taglines,

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email campaigns, you name it.

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By the time you get down to it, and

you've broken those avatars down and

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you're speaking their language and

you're crafting your messaging,

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you begin to embody it.

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And that

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also provides confidence.

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Next is

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speaking up and sharing your voice.

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We need your voice.

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