Fearless Thinking
"Fearless Thinking: Navigating Your Authentic Leadership & Entrepreneurial Journey"
Drawing from my personal journey, coaching sessions, workshops, live events, and insightful interviews with inspiring leaders and entrepreneurs on The Fearless Road Podcast (Seasons 1 & 2), Fearless Thinking equips you with the tools and strategies to thrive in today's dynamic world in l10 - 15 minutes!
Take a ride on the Fearless Road as I share my personal thoughts and experiences, along with the valuable lessons I've learned on my Fearless Road.
Embrace your authenticity and:
- Overcome fear and cultivate a fearless mindset
- Navigate your leadership and entrepreneurial journey with clarity and purpose
- Develop your leadership potential and entrepreneurial spirit
- Foster a more inclusive and diverse leadership and entrepreneurial landscape
Through insightful advice and actionable strategies, Fearless Thinking empowers you to:
- Build a thriving business or career
- Lead with authenticity and make a positive impact
- Continuously learn and grow as a leader and entrepreneur
Join me on this empowering journey!
Subscribe now and make Fearless Thinking your trusted companion on the road to triumph!
Fearless Thinking
🎙️51. From Idea to Impact: The Essential Roadmap for Aspiring Entrepreneurs
In this episode of Fearless Thinking, host Michael Devous shares a comprehensive roadmap for aspiring entrepreneurs to turn their ideas into impactful businesses. He breaks down the entrepreneurial journey into manageable steps, starting with idea validation, building a strong foundation, and achieving go-to-market readiness. Michael emphasizes the importance of prioritizing ruthlessly, seeking feedback, and collaborating with others to overcome the common challenge of information overload. He also highlights the resources and support offered by The Ascend Hub, an online community designed to empower entrepreneurs throughout their journey.
Key Highlights:
- Idea Validation: The importance of testing your idea through market research, customer feedback, and surveys before investing time and money.
- Building a Strong Foundation: Developing a solid business plan, securing funding, and establishing a legal structure are crucial for long-term success.
- Go-to-Market Readiness: Crafting a compelling brand and marketing message is essential for reaching your target audience and making an impact.
- Launching and Scaling: Michael emphasizes that launching is just the beginning, and the real journey lies in scaling and growing your business.
- The Ascend Hub: He introduces The Ascend Hub as a valuable resource for entrepreneurs, offering curated content, expert mentorship, and a supportive community.
- Overcoming Information Overload: Michael discusses the challenges of navigating the vast amount of information available and emphasizes the importance of prioritizing and focusing on what truly matters.
Quotes:
- "You can get lost trying to find groups, trying to find relevant resources and like-minded and like-valued individuals that share your particular experience on your journey."
- "The real grunt work of developing the concepts, the ideas, the branding, the marketing, the messaging, delivering on the assets, that's me."
- "I will say that right now, as I go, as I'm in the process of promoting and reaching out to people, we've got a campaign that's on LinkedIn that I'm reaching out to a lot of CEOs, a lot of executives and entrepreneurs and stuff. And there are some out there that are like, I don't have a clue what you're talking about, don't understand what it is that you're offering and how it can help me."
Key Takeaways:
- Validate your idea before investing time and money.
- Build a strong foundation for your business with a solid plan, funding, and legal structure.
- Develop a clear brand and marketing message to reach your target audience.
- Launching is just the beginning; the real journey is in scaling and growing your business.
- The Ascend Hub offers resources and support to help entrepreneurs overcome information overload and achieve launch success.
- Seek feedback from your target audience and use it to refine your messaging and offerings.
Important Links:
Alex Hormozi's website: https://www.acquisition.com/
YouTube: https://bit.ly/FearlessThinkingYTChannel
https://theascendhub.com/
https://www.linkedin.com/in/michaeldevousjr/
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Hey Fearless Thinkers.
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Welcome back.
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Episode 51! 51.
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Gosh, I can't believe we've got
this many episodes
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in the can.
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Well it has been a crazy spring since
launching this episode
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April first.
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Today's episode From Idea to Impact -
The Essential Road Map for Aspiring
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Entrepreneurs.
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Now you know that I'm always trying to
find ways to
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provide entrepreneurs
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mentors and aspiring leaders
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with ways to
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deal with fear. Ways to address their
mindset
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and find ways to
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work together,
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collaborate
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and
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help
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each other
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create more impact, better impact,
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better together.
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Me, to the power of we. And
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all entrepreneurs.. I think if you've had a
brilliant idea.
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You've got a brilliant idea, and you
feel overwhelmed
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by the thought of turning this idea
into a reality.
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That's early stages,
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(excuse me)
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that's early stages
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of the entrepreneurial journey, which
we've all been on.
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And
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there's,
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It feels like a lot of times, in terms
of the "overwhelm", that there's not a
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lot of places you can go out there to
find support.
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I mean you can get lost,
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trying to find groups,
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trying to find relevant resources and
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like minded and like valued individuals
that share your particular experience
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on your journey.
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And I think sometimes for those of us
who,
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if you're like me, you're very
ambitious,
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but you also tend to just sort of like
do things alone, because you just don't
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know that there's anybody else that can
do it the way you want it done.
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And you tend to not lean on people.
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You don't want to lean too heavily on
other people.
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But today we're going to break down
that entrepreneurial journey into some
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manageable, bite sized pieces and some
steps
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from the initial spark of the idea and
then to your launch,
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sort of an entrepreneurial road map.
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One is the Idea Validation
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So before you invest time and money,
validate your idea. That's
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the point.
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Talk to potential customers, research
the market and then gather feedback.
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One of the ways you can do that,
obviously, I guess you could reach out
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to people on LinkedIn
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to talk about your ideas.
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I've noticed that there's these little
surveys, these Q&A surveys, three question
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surveys you can put up on LinkedIn, on
Facebook and Instagram and all those
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other social media platforms where you
can ask people a or b questions,
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pick one, to or three, and you can help get
some validating.
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If you don't have the resources to pay
for
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a focus group study or anything like
that,
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you can pull the resources that way by
polling people in your audience, by
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going to groups
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on Facebook and groups on LinkedIn that
are focused on that area that you are,
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that your product or your services.
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And then you can post some of those
surveys in there to get some feedback
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from them about whether or not it would
resonate with them.
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That's one of the ways you can get idea
validation.
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Market research, in terms of finding
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how your product will land in the
market.
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What's the competition look like in the
market?
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What's the area, obviously, I think,
not obviously but...
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Most entrepreneurs, I would think,
are looking to fill a niche,
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a void, or a gap,
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where
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the market hasn't provided an answer or
a solution, and you believe that your
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idea is that thing that fills that gap.
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It fills that need.
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Second, is to Build a Strong Foundation.
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This is where,
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not just creating your business plan
and securing your funding to establish
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your legal structure, those are all
important things as well.
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But
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creating a timeline
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and a set of milestones along that way,
a realistic set of steps
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that you can attain
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along your journey, I think, is crucial
to helping you mitigate,
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getting distracted and getting off
course.
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To navigate whether or not you're
hitting your targets, to confirm and
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affirm whether or not you're meeting
those goals on those objectives, and
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breaking them down into bite sized
pieces of deliverables that you can do
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over time
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is a really great way to see whether or
not it's feasible.
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I'm super ambitious, trying to get a
lot done in a short period of time.
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And that's me that's, because when I
started out doing this
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at two years ago, 52, I feel very late
to the game.
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Quite honest,
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quite honestly, I feel very late to
this game, and having finally found
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something that really, really drives my
passion, and I want to be helpful and I
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want to do as much as I can.
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I feel very driven to do it as quickly
as I possibly can, and that's one of
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the things that drives me.
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And I have to put everything up on the
board.
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I've got to get it into a time frame
and a timeline and look at it and
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figure out the bite size pieces and the
chunks to see whether or not I can do
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them.
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Because honestly right now, it's just
me, you know, it's me.
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And I got one other individual who has
joined me recently
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that is
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partnering to help me do a lot of this
stuff.
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I've got one other person that's
helping with marketing, website development
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and
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possibly a virtual assistant.
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Now that's just admin work and some
smaller things and stuff of getting
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things in posts
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out there, researching groups,
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platforms, YouTube channels, things
like that.
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But the real gruntwork of developing
the concepts, the ideas, the branding,
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the marketing, the messaging,
delivering on the assets,
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that's me.
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And there's only just so much time in
the day.
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And when I'm looking at trying to
figure out how to balance my life and
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how to structure things,
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having that foundational groundwork,
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that framework built out for me,
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helps me understand
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whether or not I'm being realistic
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with myself.
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What can I accomplish in that span of
time
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what's reasonable
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for me to be able to do without killing
myself and getting to a place of
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frustration and burnout.
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So make sure you've got that strong
foundation.
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Goto Market Readiness is the third.
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This is
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where developing your brand and
crafting your marketing message and
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getting ready for launch is crucial and
important.
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There's a lot of resources out there
that you can find that can help you
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develop your brand and your resources.
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I have leaned very, very heavily
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on
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AI
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I use
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ChatGPT
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I use Gemini. I use
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Fireflies.
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I use
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a lot of them.
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I take the same ideas and concepts.
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I take the same copy and stuff that
I've written, I put it in all of them,
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and I ask different questions,
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and then, based on those questions and
the responses that I get back, I piece
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it all together into a framework of
messaging and copy that resonates with
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me what I believe I would say, how I
would say it.
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Now I've got these threads inside there
where I have uploaded
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tons of my own personal work, journal,
writings,
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articles,
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speeches, things like that, that I've
put in there to give it a sense of my voice
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and my tone and my attitude,
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my perspective.
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And it seems to really help
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over time.
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It gets pretty good at adjusting and
creating
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the verbiage and the copy that you
need.
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Of course, now I've worked in marketing
and PR for many years, communications,
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marketing, PR,
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producing events.
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So
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red carpets, you name it.
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So I've had a lot of experience in
background in that area.
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So for me it's sort of natural for me
to be able to come up with the ideas
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and the copy and the messaging.
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I will say that right now, as I go, as
I'm in the process of promoting
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and reaching out to people,
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we've got a campaign that's on LinkedIn
that I'm reaching out to a lot of CEOs,
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a lot of executives and entrepreneurs
and stuff.
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And there are some out there that are
like, I don't have a clue what you're
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talking about, don't understand what it
is that you're offering and how it can
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help me.
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And I love that very
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blunt and very candid
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response from, and this is typically
very high end level entrepreneurs,
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you know.
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And they're busy.
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They are successful.
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They don't need me, you know, at least
they don't think they do, and they
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don't need what I have to offer.
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But it's also clear to me that if it
isn't, if my messaging isn't clear, if
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it's more clever than clear,
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it's not hitting the mark.
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So I go back and I thank them for their
honesty, I thank them for their candor.
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And I go back and try to look at the
messaging and try to look at the things
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that are being offered to make sure
that I have made it very clear what we
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have to offer and what the messaging is
when we go to market
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that's feedback too.
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Guys that's not just idea validation,
that's brand validation, that's
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messaging validation.
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So you can get a lot of that feedback
on there.
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But you can also start pretty good
relationships and establish
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connections with people by
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thanking them for their feedback period.
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Full stop.
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Number four is Launching and Scaling.
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Now,
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when it's time to take your business
into the world,
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and you really go to market with it,
and you're going to launch and now
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scale it.
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Right?
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It's just the beginning really, if
you've
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done all this work, maybe it's months,
it's been years, to get it to this
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point, but even that man, that's just
the beginning of getting it out into
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the world.
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And now you've got this iterative
feedback
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loop coming from your customers, coming
from your clients, coming from your
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team, coming from the market, that can
help you continue to develop your
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product or services and your offerings,
to ensure that you continue to grow and
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scale.
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And that's the real journey,
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is
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figuring out how to scale and grow your
business.
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Alex Hormozi, get his.. get his stuff.
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Just get his stuff, listen to his
podcasts, get his books, get his free.
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You can find all the free stuff on
there.
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He's really, really smart about how to
do this.
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He's got some really
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basic
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it's, just straight to the point
delivery of things you must do if you
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want to scale, if you want to build
your business, if you want to market
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your message and get your offerings out
there.
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Hundred Million Dollar Offers, Hundred
Million Dollar Leads.
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And then of course, his podcasts,
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and his website, by the way, which he
offers a ton of free resources.
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Hugely successful, really like the way
that he delivers this information.
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He and his partner Leila Hormozi
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have really done a lot of work.
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Now, mind, they're only working with
big, big businesses, businesses that
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make ten million dollars a year or
more.
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Now, they can do that.
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They can afford to do that.
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But what they're offered, and what
they're teaching us about how to scale
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and grow your business is really
valuable.
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And I would lean on that as well.
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Now
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what I'm trying to do with it is
building a place for all of us,
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aspiring entrepreneurs, those little
people down here at the beginning of
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our journeys.
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He talks about the
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ten million to 100 million reach.
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I'm down here below a $Mil.
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I'm like, hey, if you're starting out
at zero and you're still trying to
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figure things out, and you need a group,
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a family
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of like minded individuals to
collaborate with, to gather resources
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to get coaching mindset, coaching,
professional development, coaching
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workshops, seminars, all that stuff.
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That's where I'm at, helping us down
here,
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the smaller fish who are ready to learn
how to become bigger fish and what it's
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like to swim in those rivers.
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And
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the Ascend Hub is a place where it
launches in August, where we're going
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to provide opportunities where you
don't have to navigate your journey
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alone.
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And if we have resources and mentorship
supported communities
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to guide you every step of the way.
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But I, too, we, too, by the way, need
your iterative
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feedback.
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I need your candor.
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I need your feedback to tell me, what
do you need and here, how do you need
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it?
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What kind of things and resources will
really help you?
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Because where you are right now may not
be where a lot of other people are
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right.
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And if I don't have that feedback, I
could create a bunch of resources and
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workshops and stuff.
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But if it's not meeting your needs, then
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it's not successful for either one of
us.
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Share with us a little bit about your
thoughts about where you are on your
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journey.
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Do some hashtags and subscribe.
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Oh, give us a review.
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I'd love to have
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a review on there from you.
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It really helps not only the channel,
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but also me.
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I want.
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I would love to hear from you about
what it is if I'm offering stuff that
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doesn't make sense, it's not landing
with you.
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Well, if it's not writ resonating, or
if it is and you want more and you want
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specific things, please tell me and let
me know.
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Your entrepreneurial journey
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can start any day, at any point in
time.
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And you don't have to love fear or
uncertainty hold you back, because
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we're here.
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Fearless Thinking
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podcast,
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the Ascend Hub, coming this fall in
August.
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So, yeah, we're going to help you turn
your ideas into impactful
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ventures.
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So thanks for joining me today for this
short, little episode of
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Fearless Thinking.
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51.
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Man, I can't believe we've done it.
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All right.
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Ya'll have an incredible week.
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Do some fearless thinking while you're
at it.
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All right?
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Check you later, bye.