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Hey there everybody.
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And welcome to Fearless Thinking, a
podcast designed to help you navigate
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authentic leadership and the
entrepreneurial journey.
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I'm your host, Michael Devous
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And these are my thoughts, lessons and
insights from my entrepreneurial
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journey into coaching workshops,
motivational speaking.
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And of course, what I picked up from
interviews with inspiring leaders and
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entrepreneurs along the way.
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My mission is to help people unlock
their untapped potential by using fear
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as a catalyst for powerful change and
growth,
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so they can step into the greatest
version of their most authentic selves.
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All right, let's get in to some fearless
thinking.
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Hey, fearless thinkers, welcome back to the
Fearless Thinking podcast.
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I'm your host, Michael Devous
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This is episode 58.
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All my personalities
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come together as
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facing
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your authentic self in business.
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Today
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we're going to get a little personal
about this.
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Were talking about the masks that we
wear
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as entrepreneurs and the different
roles that we play, how to find and
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Embrace our true selves.
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In the midst of it all,
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I love this
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chasing authenticity.
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I
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grew up in a world where lots of my
opportunities
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came from as an actor and a performer,
learning to Don different characters
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that came with different personality.
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Traits came with different
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affectations,
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different response mechanisms.
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This was us, obviously fun, because it
was part of stage, was part of
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character acting and building.
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But I learned to use this in business.
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I became very, very good at being a
chameleon and adapting and adopting new
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personas and personalities for every
situation
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that I felt I needed to.
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Eventually, it got to a point where
somebody challenged me that I was being disingenuous.
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And it took me, it took me back a
little bit
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when I was looking at and examining
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was that me being
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not genuine.
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And then examining this relationship
with individuals and people that I
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know, and each one is unique,
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and I'm like, no, that is my skill set.
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My skill set is being able to deliver
to you and give to you, gift to you a
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version of me that is unique unto you.
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Our relationship
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that's just one of the things I'd do
really well.
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I can lean in and find the one little
thing about you and me that makes us
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tick, and
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lean on that hard and make that
exciting, new unprofessed.
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And nobody else get that, and you and I
were special.
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This is used.
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I can do that for business, and I can
do that for personal.
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And I think it becomes a really
talented, can become a route, a really
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excellent skill set, than a talent you
can use to help you do better business,
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become more informed, be more
interested and interesting other people
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by looking and reading the room and
navigating the room and the people
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around you so that you can be more
fully aware and present and available
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as your most authentic self.
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Right?
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Think about it,
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we're CEOs or marketers, where the
salesperson, the customer service wrap,
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or even sometimes the janitor.
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We have to wear many different hats and
a whole cast of characters that are
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living inside of us, everybody with
their own script, their own costume.
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To help make our business successful,
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you have to put on most different hats,
as an entrepreneur you're required to,
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until you can afford to pay people to
do the job for you, we have to wear
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those hats, which means we have to take
on personality
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type, the avatar type, whatever it is,
of that particular role in order to see
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it through and fulfill the obligation
and the progress and the tasks assigned
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to that specific
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role that specific character,
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what you discover
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is that you have the skill to use that
same,
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that same
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talent, if you will,
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for navigating other people in business,
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for leaning into an individual whose
business model and character traits
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lean more towards this type of
interaction, as opposed to that type of
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interaction.
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And understanding that is a value ad
for you that makes you very skill and
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adept at communicating with other
people,
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making them feel important,
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because that's part of business.
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So, the power of authenticity.
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Talking about authenticity,
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this isn't an easy thing to do, by the
way,
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we don't have a society that's really
built on teaching us how to find our
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authentic selves.
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It certainly isn't built on helping you
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develop
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an authentic way of thinking and being.
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In fact, most of us have to succumb and
accommodate so many different things
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while we grow up.
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Whether that's standardized testing,
wearing the same clothes to school
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every single day, fitting them with a
click, or a group of individuals,
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because that's what they wear, that's
how they do their hair, that's what
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they like, that's how they do their
makeup.
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Whatever it is
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you are conforming constantly to the
world around you in order to feel like
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you fit in.
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And eventually you get to a point where
you're like, though, is not, maybe
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that's about me.
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This is me.
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And when you find me that's the version
of you we want to see regularly.
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And we're not used to letting that
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person out.
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We're not used to giving that
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much string to that particular kite and
allowing it to fly.
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So that's something we want to work on.
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You want to make sure that that's
genuine and valuable to you.
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Because eventually, once you get out
into the world and you're bringing your
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dreams to life,
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you're part of it.
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You're the CEO, you're the face of the
organization.
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People want to hear and see from you.
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That's why they got inspired in the
first place to buy your product or your services.
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That's the magic sauce really it's you.
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And we want to make sure that that's
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easily discoverable,
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easily attainable and managed easily
for you, right?
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People crave authenticity.
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We're told this all the time.
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You know, that they want that message
you're putting on your social media.
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They want that.
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What do you think this is?
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Why do you think people crave
authenticity?
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I think it's because we've lived in the
world long enough where it doesn't
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exist, where everything we're Fed is b.
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S it's a made up, produced
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idea it's a construct of somebody else
is making to get you to buy something,
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eat something, where something drives
something, love something,
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whatever it is.
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And I think we're tired of that.
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We're overwhelmed by that, where we're
satury
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by that disinguine messaging and
advertising
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and media input.
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And feedback that.
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I think we crave.
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The authenticity
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it's unique, and it's breathtaking and
it's refreshing.
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We want to connect with the real you,
and not some polished facade.
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Now that's tough for those of us in
media when we're used to bringing a
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polished facade, because we've trained
that person to get in front of the mic.
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We've trained their voice to modulate
like this and stay down here.
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And lower registers, of course, being
way up here
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that's just part of what we're trying
to do.
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And we have to peel back those
personas.
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We have to peel back that facades for
ourselves, so that we can appear
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legitimate and authentic for you as
well.
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That's a practice
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for me,
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anyway.
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And when you show up as your true self,
you build trust, foster deeper
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connections, and you can unlock
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real creative potential in others.
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So finding our authentic voice,
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discovering your authentic self, is a
journey, obviously, it's not a
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destination.
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And it is something that you have to
work on consistently and continually.
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Why?
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Because you will always change.
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I know people say you don't change.
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Doubt it ought all.
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It's not true, people, it just isn't
true.
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Humans are built to change.
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The world is changing constantly.
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Every cell on this planet, every
structure we have, is constantly
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shifting, changing, dying, being reborn
and rebuilt.
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There isn't a thing on this planet that
doesn't change.
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Change is inevitable, it's part of
whom, what we are, and we will
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constantly change.
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And if we understand that about
ourselves,
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then we have to understand, we are
constantly stepping forward into the
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next version of our most authentic
self.
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And doing that
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is a journey, and it takes work, and it
takes practice,
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takes time, introspection and a
willingness to shed our masks.
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But you gotta know what your masks are
now, wearing certain masks in order to
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appeal to certain audiences in certain
situations.
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I don't believe that to be inauthentic
I that think that's a strategy, and I
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think that's necessary under certain
circumstances.
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And understanding that you have that
mask that's a tool.
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If you're wearing the masks constantly
in the real world,
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that's
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a facade.
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If you're using it to hide yourself
from the public, to hide yourself from
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other people, that's a basad.
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You're using it as a tool to do a
business deal, to engage with an
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audience, to get people to laugh.
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Whatever that is,
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right, is using it that way that's a
tool and not a facade.
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So let's be clear about that.
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Understand your masks is, if you want
to shed them, they're the ones you wear
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in private, are the ones you wear in
other circumstances,
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not while doing a deal, not while
trying to read the room.
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So ask yourself these four questions.
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One, what are my core values?
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Two,
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what am I truly passionate about?
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Three, what makes me unique?
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And for what kind of impact do I want
to make in the world?
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Stop for a moment every time that you
wonder whether or not you are done in a mask.
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But those four questions on your phone,
a little card or something,
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and pull them out,
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and ask yourself in that moment?
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Ok?
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Am?
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I
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is this me?
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What are my core values?
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What am I passionate about?
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What makes me unique in this moment?
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And what kind of impact do I want to
make to the world with this message,
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with this interaction, with this
connection with this group?
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Right?
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Ask yourself those questions, and you
will be grounded further in your unique
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authentic space of who you are.
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These
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questions will lead to answers that
will help you find your authentic
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voice.
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And integrating that authentic
authenticity into your brand becomes
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the next
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logical step.
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Your brand it's hard, right, by the
way, to develop a grand strategy around
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authenticity.
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If you're constantly ramed, and you
don't know what those masks are, and
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you haven't begun to ask yourself this
question.
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So in order for you to bring your
passion, your services, your products,
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to light into the world, and you want
an authentic brand strategy around
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that, you gotta get real with yourself
first.
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You're really going to make sure you
understand what your core values are,
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how you are unique, what kind of impact
you want to make, and what you're
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passionate about when you do this.
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Your brand is an extension of you, your
authentic self, it should reflect your
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values, your personality amy's story.
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Most of us don't like to tell our
story.
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Most people are uncomfortable shedding
our stories.
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In fact,
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mainly because I think a lot of us
think we're bragging or nobody's
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interest in our stories it's ok.
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Your story doesn't have to be this big,
grand thing.
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But you do need to know your story.
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You need to be able to tell your story
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from a place of authentic
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love, genuine interest,
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because that's your story, it's yours,
it's real it's.
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don't discount the value you think it
may or may not have for the world
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because you're too afraid to share it
with others.
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Also don't brag.
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I mean, there's no need to like, list
it's on a laundry list of all your
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accomplishments.
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Your story is your story.
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It's about how you got here.
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It's about what things you had to
overcome to get to this place in your
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life.
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It's about the journey you took when
you stepped onto that road of
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entrepreneurship and decided you wanted
to do have, or become something Greater
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than you are today.
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So share your journeys, share your
struggles, and make sure you share your triumph
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to be transparent.
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Now, what does that mean?
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It means don't be afraid to show your
imperfections and your vulnerabilities,
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like the episode that I start, pick up
the five,
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this.
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But I recorded where I was like, hey, I
took a break,
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I I stopped recording and production.
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I stopped a bunch of things.
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And this is why I got derailed.
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I got distracted.
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The procrastination bus, or whatever
you want to call it, got in my way.
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And I'm honest about that.
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I have to be vulnerable, and I have to
share my imperfections with you,
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because I'm helping to teach you how to
do that for yourself, as well as your
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team, and help you step into a place
where those fears no longer hold way
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and sway over you and your decisions
because you are being honest and with
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your impection, imperfections and
vulnerabilities.
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Now you've taken the power out of fear,
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right?
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Because it can't attack you, it can't
shed that light on it and go, like,
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aren't you ashamed of these things?
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No, we don't carry that.
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We don't carry sheet.
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You can't make me hold that back for
you.
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I'm not going to do it.
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I know these things about myself.
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I know my imperfections and I know my
vulnerabilities and it's ok,
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they're part of what makes me me,
they're part of that question.
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We asked ourselves, what makes you
unique?
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Well, those do.
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Those make me unique.
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And they're real, and they're valuable
and they're my super strength.
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Vulnerability is an amazing thing.
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It's a super strain.
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You should lean into it.
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Lastly, connect with your audience on a
personal level, sharing your passions
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and your interests, and engaging with
the audience genuinely with comfort in
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conversations is a great way for you to
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engage with that audience.
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Find out where they are, see what
resonates with them.
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Obviously, if you're going to do
webinars are going to oppose to do
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engagement on social media.
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But you really kind of need a bigger
audience.
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You need to be tapping into that and
finding out who that is.
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But getting comfortable with doing that
will help you develop your brand
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strategy around an authentic voice,
more often than not, right?
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And at the Ascend Hub, you know where
we celebrate individuality.
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And we actually encourage you to
Embrace your authentic self, if not,
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help coach you on how to find your
voice, how to pitch your sales,
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how to step into your authentic voice
and be comfortable with the sales,
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pitch with a
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00:14:28,34 --> 00:14:32,272
v c pitch, an angel, pitch with it
doesn't matter presentation, whatever
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it is, whatever you need to do, we can
help you in your professional growth
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and your performance in order to get
there and find that authentic voice and
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share it with the world.
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Because it's important, it's valuable.
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And we believe that at the asset up,
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we provide what we call a safe
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and supportive space for you to explore
your true identity and connect with
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00:14:52,592 --> 00:14:57,597
like minded entrepreneurs, like valued
entrepreneurs, to build your business
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that reflects your unique brilliance.
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That's what you want to bring to the
world.
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We're here to help you do it every
single time.
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So you're ready to ditch your masks
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at a martygraul any more,
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then.
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And you want to step into your full
potential.
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Join the Ascent Hub today.
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00:15:13,79 --> 00:15:15,315
Reach out to me on all the channels or
whatever.
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00:15:15,615 --> 00:15:17,450
Dm, me, love to hear your story about
it.
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Love to know what your struggles are
with your authentic self.
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You know, bringing that to light.
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Do you struggle?
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Do you have challenges that you that
you would like help with?
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00:15:27,160 --> 00:15:29,963
Please let me know I'd love to hear
about it, and we'll get there.
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00:15:30,30 --> 00:15:32,832
You know, we're going to get there, one
authentic step at a talk.
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So bait for joining me today.
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I'm your host, Michael Devous
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This has been episode 58, all my
personalities coming together as one.
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I think at last count they were at, like 32,
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00:15:45,545 --> 00:15:46,846
a lot of people on this committee.
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00:15:47,614 --> 00:15:52,819
So, have a fantastic arrest of your
week and do something wonderful for
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yourself today.
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You know, all your personalities.
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00:15:55,155 --> 00:15:55,722
Embrace them.
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00:15:55,789 --> 00:15:58,24
They're the facets that make you, the
diamond that you are,
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00:15:59,59 --> 00:15:59,626
to be honest.
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And that's a brilliant, beautiful
thing.
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It's not just one side of yourself that
we want to see.
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It's all the sides of ourselves.
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And we need to Embrace them all, love
them all, and make space for them.
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All right.
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Go ahead, have a wonderful week, and do
some fearless thinking while you're at
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it, and I will catch you on the other
side.
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Ok?
