🎙️Ep 60. Don't Be a One-Hit Wonder: The Power of Consistency in Entrepreneurship

In this episode of Fearless Thinking, Michael Devous explores the vital role of consistency in achieving lasting entrepreneurial success. He candidly shares his personal struggles with distractions and the allure of short-term wins, emphasizing the importance of building habits and routines that foster long-term growth. Michael offers practical advice for cultivating consistency, including setting clear intentions, creating a "rabbit hole list," and investing in self-care and accountability. He also highlights the supportive community and resources offered by The Ascend Hub, designed to empower entrepreneurs on their journey to sustainable success.

Key Highlights:

• Consistency vs. Short-Term Wins: Michael contrasts the fleeting nature of one-hit wonders with the lasting impact of consistent effort in building a successful business.
• The Cost of Procrastination and Distraction: He underscores how succumbing to these tendencies can derail your entrepreneurial dreams and lead to missed opportunities.
• The Power of Action: Taking the first step, no matter how small, is crucial for building momentum and overcoming procrastination.
• Building a Strong Foundation: Michael emphasizes the importance of establishing a solid framework for your business, including clear goals, a well-defined brand, and effective marketing strategies.
• Investing in Yourself: Prioritizing self-care, personal development, and surrounding yourself with a supportive community are key to maintaining motivation and achieving long-term success.
• The Ascend Hub: This online community offers a space for entrepreneurs to connect, collaborate, and access resources that foster consistency and growth.

Impactful Quotes:

• "Every break I take is a dream getting further away from me." - Taylor Baylor (Shark Theory podcast)
• "Someday never actually comes."
• "When you procrastinate, you're telling yourself your dreams aren't worth it."
• "Success is built on the daily grind and the consistent efforts that we put in."
• "Consistency is like a muscle; you have to practice it and make time for it. The more you use it, the stronger it gets."

Key Takeaways:

• Consistency is the foundation of lasting entrepreneurial success.
• Overcoming procrastination and distraction is crucial for achieving your goals.
• Building a strong foundation, setting clear intentions, and investing in yourself are essential steps on the entrepreneurial journey.
• The Ascend Hub offers valuable resources and a supportive community to help entrepreneurs develop consistency and realize their dreams.
• Embrace the power of small, consistent actions and watch your dreams become reality.

Important Links:

• The Ascend Hub: https://theascendhub.com/
• Shark Theory Podcast with Taylor Baylor: https://baylorbarbee.com/shark-theory-podcast/

Transcript

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Hey there everybody. 

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And welcome to Fearless Thinking, a 

podcast designed to help you navigate

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authentic leadership and the 

entrepreneurial journey. 

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I'm your host, Michael Devous

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And these are my thoughts, lessons and 

insights from my entrepreneurial 

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journey into coaching workshops, 

motivational speaking, and of course, 

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what I picked up from interviews with 

inspiring leaders and entrepreneurs 

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along the way.

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My mission is to help people unlock 

their untapped potential by using fear 

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as a catalyst for powerful change and 

growth,

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so they can step into the greatest 

version of their most authentic selves.

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All right, let's get into some fearless 

thinking

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Hey everybody.

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Welcome back to Fearless Thinking 

podcast.

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I'm your host, Michael Devous

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Episode 60

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60 episodes.

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I mean,

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I guess,

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I guess that's a lot. 

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I don't know. 

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I mean,

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it's tough to find

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trigger, how to, like, how do I find 

value in

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sixty?

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Because for me it's like,

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I record these things, and I shared my 

thoughts and my ideas around them, or 

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whatever. 

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And I'm like, well, you know,

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eventually somewhere, a spark is going 

to happen and someone's going, we're 

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going to see progress, we're going to 

get lots of numbers to subscriber it remembers.

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And,

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you know,

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I sit in front of this camera,

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there's nobody on the other side of it. 

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And it can get lonely and isolating, 

but I somehow believe that

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on the other side of it, there are 

people out there, you know,

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listening and sharing and thinking and

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pausing and playing and enjoying.

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And

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I don't know, it's real for me, I 

suppose maybe that's the actor in me, 

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just envisioning the audience beyond 

the camera.

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But episode sixty is a milestone. 

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This year

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we launched in April.

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It took some

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time off in

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duly to August,

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and

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we have started out ball 2024 and 

episode sixty. 

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You know, it doesn't have to be 

perfect, but it does to be effective.

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Embracing imperfection for the 

entrepreneurial success

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there's

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there is this

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perfectionism disease, if you will.

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I think a lot of us, as entrepreneurs, 

already have it, because I think we're 

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like, type a personalities out the dogs,

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if you want to call it. 

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That perfectionist,

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whatever it is,

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there's a part of us that really does 

seek

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this concept in our head, that 

something has to be perfected,

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at least to us, right, to a certain 

degree, before we

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put it out into the world,

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you know. 

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And I think it's important for us to 

understand that.

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You know, as perfectionist in stuff, do 

we find ourselves wrestling with the 

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idea, we're endlessly tweaking the 

website, tweaking our product line, 

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tweaking our sales, pitch, tweaking our 

offer,

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obsessing over every single detail

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prior to the launch, and agonizing over 

every single word of the pitch before 

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just getting it done.

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And if that's your if that's, you 

you're not alone.

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So many of us do this, I think that's 

why, like the idea of the ascend tub, 

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because we could practice

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these things with each other in a safe 

space, in an environment where we could 

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practice the pitch, we could practice 

the launch, but you can practice the 

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website. 

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We could get. 

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Everyone in this, in the ascendant is 

part of a bigger focused group that 

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helps you be successful.

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And so if you're not ready to bring it 

to market, you're not ready to share it 

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with everybody, but you can share it 

with us. 

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They're inside, you know,

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we're here to work to help you with 

that perfectionist

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behavior. 

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So it stops holding you back, but gives 

you a chance to, like, let us get a 

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glimpse at things first. 

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Then you can go back and keep tweaking. 

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But at least you've put it out there, 

at least you've allowed it to be seen 

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for a moment. 

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Because, you know what it's interesting,

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sometimes

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we are the thing that

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gets in the way. 

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And the very thing that we should have 

done is just let it out, just put it up 

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there. 

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As imperfect as we might think it is, 

as not ready as we might think it is, 

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maybe that's ready for 1000 people, 

maybe that's perfect for 10000 people. 

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Maybe that is exactly what they needed 

to see at that time.

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And we didn't know it,

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right?

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And so I think it's, I think

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there's some value in being

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helping us understand, helping you 

understand how we may understand, that 

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that's possible. 

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That just on the other side of our 

perfectionism is a world of individuals 

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that see what we've done as perfect,

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already there, that on the other side 

of what we felt was

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incomplete,

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not ready,

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is perfect and ready for so many other 

people. 

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And

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there's there's something to be said 

for sharing that part of you, that part 

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of your journey, that part of your

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package, your service, your offerings, 

your

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products

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with the world,

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so that you can hear from them,

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you can hear from your perfect 

customer, your client,

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your audience, whatever it is. 

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So you can hear from them what it is 

that they mean,

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what? 

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You know, did it land? 

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Did it resonate? 

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And if it did, prior to you thinking it 

was perfect.

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How about that? 

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What does that tell you about the 

product you just created, the service, 

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you just created, the offer you just 

created? 

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If, in fact, it already was perfect for 

ten people?

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And you, or you would have spent months 

tweaking it and waiting,

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but it was perfect for these people at 

this time.

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That's interesting, and I think that's 

important data for us to gather and 

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have about our process, and about what 

we're delivering, and about what 

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happens when we put it out into the 

world for

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its own benefit.

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I used to be, well, I still am, a card 

carried member of perfectionism club.

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I have very specific things that I will

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grind my teeth on

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brand,

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website,

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created,

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I just want. 

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But then I realized

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I've got to get it out there. 

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I've got to get something up and 

running.

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And then I get lost and distracted on 

other things, other creative projects. 

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And I need to come back to that thing 

and tweak it a little bit more, and 

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tweaked it a little bit more, and quick 

it a little bit more.

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I think there's always ways to do that. 

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It's like the artist that's like mangoe 

or Picasso, you know, they had to put 

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their art. 

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They had to let the canvas drive

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some time.

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I mean, how did pollock ever know he 

was finished

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with all those dots and splatters

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if he didn't step back from the canvas 

and be like, hoof,

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let it. 

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Let the paint drive people. 

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This canvas is done. 

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I got to move on to a different, a 

different, painting to day, right?

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I thought,

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you know, in the world of business, 

that everything had to be flawless 

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before I could put it out into the 

world. 

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And that's what we strived with, 

strived for in event production.

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And shows you notice that we strive for 

that perfect performance, that perfect 

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execution of something for the client,

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and that's ok, strive for that.

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Live events teaches you, if it teaches 

you, anything nothing's ever going to 

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be perfect.

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You can't. 

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You can't plan for the world,

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the billions of variables that are 

going to happen at a live event for 

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1500, let alone 50000 people. 

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Like,

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come on, it's not possible.

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But what you can do is create a really 

well oiled machine and a framework for addressing

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those variable as they come up. 

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But that mindstep, that mindset, that 

has to be flawless before it can get 

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out into the world, will keep you stuck.

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You know, I was so afraid of making any 

mistakes out whatsoever, that I ended up

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making not making anything at all, like 

not getting it done and getting it out 

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there. 

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And I've had my sister and, among other 

people, telling me, just get it out there,

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get it out there, get it started. 

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Which is why I started. 

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That's what I did with the ascent of, I 

wanted it to be perfect. 

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I wanted things to be in there. 

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And I was like, just open the Doors.

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Just get it up, get it running. 

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Open the Doors, let people look at it. 

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If they don't like it,

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fine, they may not. 

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Ok?

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But

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at least I did it, and it's up and it's 

running. 

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And now I can start tweaking the things 

that are in there. 

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Now I can start playing around with 

them, adding some new features and new 

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functions, some new content, 

programming workshop, whatever. 

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But I have the time to do that. 

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And I now have feedback from 

individuals who care about it enough to 

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let me know this is what they need, 

beyond by

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desire for it to be perfect before it 

reaches them, it's not doing anybody 

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any good. 

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Sitting on a shelf waiting to become 

perfect. 

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Nobody gets that benefit at all. 

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Perfectionism is a trap. 

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You know, it's not

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just about wanting to do everything 

good.

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It's a fear based mindset.

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It is literally the fear of failure, in 

the fear of criticism and the fear of 

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not being good enough, coming to light 

and standing in the way of your project 

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getting done. 

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And it is a real creative killer.

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So we have to shift our focus

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from effectiveness over perfection,

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right? 

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How do we break free from the 

perfectionism

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trap. 

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I mean, I think it's important to 

understand that chasing

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perfectionism

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is like the dragon chasing its tail.

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I think

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we

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should learn to set and establish 

certain Scales of perfect,

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Scales of good, Scales of excellence 

about that.

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Every bar that we create for, every 

time we launch a new product or a 

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service or whatever, we have to have a 

bar of excellent that we would like to 

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achieve in order to make sure that it's 

ready for public consumption.

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And I think it's ok to have that bar 

and know that that bar is an adjustable framework.

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But you create a base of excellence,

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which we learn from our value systems 

and our consistency, and our work 

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ethic, and all those different things.

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And from that baseline, we can begin to 

explore new ways of developing these 

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ideas, these thoughts, these products 

and services, and bringing them into 

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the world. 

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We've already started with the base of 

excellence here. 

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So it's really not that far to get it 

out there and get it ready for people 

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to consume and give us feedback on how 

we can improve it in order to make it 

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better for them. 

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That's really what we're trying to do. 

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Anyway, we want it to serve the public. 

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We want it to serve them where they are 

who want it, to make sure that it's 

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valuable to them in their circumstance 

at that time.

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Well, how do we do that if we don't get 

feedback from them? 

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Well, in order to get that feedback, 

we've got to put it out there,

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to break free from that perfectionism 

trap. 

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It takes practice. 

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We have to shift our minds. 

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And instead of chasing that perfection, 

we need to focus on effectiveness,

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excellence and effectiveness. 

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I think excellence is a nice word 

instead of perfect. 

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Because I think excellence can be a 

thought that is constantly being 

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adjusted and tweaked for us as we learn 

more about ourselves, about the 

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00:11:38,932 --> 00:11:40,233

environment, about the

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marketplace and about our customers. 

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Right?

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It means prioritizing progress over 

perfection.

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And it means launching that product, 

even if it's not 100 polished.

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This is the world of apple. 

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This is the world of iterative 

technology. 

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This is the world of conbon. 

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You know,

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that was introduced to us with the 

onset of the internet and the new 

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00:12:05,892 --> 00:12:07,394

technologies that we use today,

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the smart machines, computers, phones, 

tablets, whatever.

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They had to get these into the hands of 

consumers in order to get it out and 

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running and get feedback. 

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And what do they do? 

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They created instant speedback 

mechanisms so that the current,

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uh engineers, manufacturers and 

developers of these things,

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are tweaking the product that is 

literally coming down the line with 

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your input and your feedback, because 

you've got the new one in your hand. 

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And then guess what? 

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In eight months, you're going to change 

over and buy them by the next one. 

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00:12:38,925 --> 00:12:39,92

Hello. 

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Who raise your hand if you haven't 

bought the new philosoph

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every single twelve months,

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right?

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It used to be two years, then it went 

down from two years to eighteen months, 

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00:12:51,338 --> 00:12:52,772

and from eighteen months to one year. 

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00:12:52,872 --> 00:12:54,741

And for no one year, I think, it's 

eight months,

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is the cycle now for the predictability 

of a new, of a new version, of that 

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00:13:00,714 --> 00:13:02,615

particular product that you have in 

your hand. 

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And we want the new thing. 

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00:13:04,50 --> 00:13:04,784

We want the next thing. 

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We want it because it's approved,

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00:13:06,619 --> 00:13:07,587

no, it improved, no. 

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00:13:07,587 --> 00:13:07,921

And improve. 

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00:13:08,154 --> 00:13:09,155

Knew and improve, right?

291

00:13:09,889 --> 00:13:12,392

How's the time, I think they come out 

with new and improved things that don't 

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00:13:12,459 --> 00:13:13,460

even improve anything at all,

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00:13:13,660 --> 00:13:15,562

and you're like, what's new and 

improved about that.

294

00:13:16,229 --> 00:13:18,431

You know, it does exactly what it did 

before.

295

00:13:19,833 --> 00:13:22,769

But I bought it anyway because the 

packaging was pretty it's that it was 

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00:13:22,769 --> 00:13:23,403

new and improved.

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00:13:24,537 --> 00:13:28,375

So remember, launch that product, even 

if it's not 100 percent polished. 

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00:13:28,708 --> 00:13:32,145

It means getting your message out 

there, even if it's not perfectly 

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00:13:32,445 --> 00:13:32,612

worded. 

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00:13:33,246 --> 00:13:33,480

Now

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00:13:34,614 --> 00:13:35,715

that being said,

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00:13:36,349 --> 00:13:36,983

edit

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00:13:38,51 --> 00:13:40,720

grammar, correct people like, it's not 

that horror. 

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00:13:41,187 --> 00:13:41,755

Get an editor. 

305

00:13:42,155 --> 00:13:43,256

Check a grammar checker. 

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00:13:43,590 --> 00:13:44,24

Spelling

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00:13:44,524 --> 00:13:44,824

like

308

00:13:45,492 --> 00:13:48,695

the English language it's what we all 

use right now it's what we're using. 

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00:13:48,862 --> 00:13:52,298

Please ensure that you are using it 

correctly, and check your spelling, 

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00:13:52,866 --> 00:13:53,500

check your punctuation,

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00:13:54,701 --> 00:13:55,335

check that stuff.

312

00:13:56,369 --> 00:13:58,238

Because I type like a mess.

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00:13:59,272 --> 00:14:00,674

I swear to, I swear, I'm

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00:14:01,808 --> 00:14:02,742

dyslexic when I type.

315

00:14:03,343 --> 00:14:05,645

And that's because I didn't have good 

typing skills, and I never took a 

316

00:14:05,645 --> 00:14:06,146

typing glass. 

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00:14:06,146 --> 00:14:06,312

I just

318

00:14:06,946 --> 00:14:08,515

bang the keys out with my fingers,

319

00:14:08,848 --> 00:14:09,482

and

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00:14:10,316 --> 00:14:13,820

I have to look at them if I'm going to 

do it right, because I don't have them 

321

00:14:13,820 --> 00:14:13,987

memorized. 

322

00:14:14,387 --> 00:14:16,222

And I misspelled so many things all the 

time, I'm

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00:14:16,356 --> 00:14:16,656

constantly

324

00:14:17,590 --> 00:14:19,225

putting it into a spelling thing,

325

00:14:20,60 --> 00:14:22,295

and checking my spelling it, and 

checking my grammar.

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00:14:23,430 --> 00:14:23,863

And

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00:14:24,798 --> 00:14:25,832

I value that personally. 

328

00:14:26,66 --> 00:14:26,900

I think that's valuable.

329

00:14:27,267 --> 00:14:28,668

And if you're going to put work out 

there,

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00:14:29,336 --> 00:14:31,404

you're going to put copy out there.

331

00:14:31,971 --> 00:14:33,506

It may not have been perfectly worded. 

332

00:14:33,907 --> 00:14:37,811

But it better be well spelled, and I'd 

better be comprommatically correct.

333

00:14:38,545 --> 00:14:40,613

So at least keep that's your bar of 

excellent. 

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00:14:40,847 --> 00:14:41,948

Ok, that's the bar.

335

00:14:42,782 --> 00:14:46,619

perfectly worded, is up here, bar 

of excellence is, spelling and

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00:14:46,619 --> 00:14:46,786

grammar.

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00:14:47,354 --> 00:14:50,123

We can all agree that that's common, 

it's easy to do.

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00:14:51,91 --> 00:14:53,259

It's literally written in books for us. 

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00:14:53,493 --> 00:14:56,296

So we can keep our bar of excellence at 

that level

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00:14:57,597 --> 00:14:58,765

for us. At the Ascend Hub,

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00:14:59,566 --> 00:15:02,936

you know, understanding that perfection 

is part of our process and part of our success.

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00:15:03,970 --> 00:15:05,5

And we encourage

343

00:15:05,171 --> 00:15:05,672

experimentation

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00:15:06,706 --> 00:15:07,7

and iterative

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00:15:08,308 --> 00:15:09,9

processes,

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00:15:09,743 --> 00:15:10,777

learning from our mistakes. 

347

00:15:11,411 --> 00:15:11,978

And they're not mistakes,

348

00:15:13,179 --> 00:15:13,947

learning from,

349

00:15:14,781 --> 00:15:16,49

I wish it was a different word for it.

350

00:15:17,817 --> 00:15:19,586

Mistake that you learn from it's a 

mistake. 

351

00:15:19,886 --> 00:15:20,687

It's a lesson.

352

00:15:21,254 --> 00:15:22,956

That's all, that's just a great lesson. 

353

00:15:23,490 --> 00:15:26,960

And you've added a piece of technology, 

a piece of information, a piece of data 

354

00:15:27,193 --> 00:15:29,963

and experience into your tool chests 

that you haven't had before.

355

00:15:30,530 --> 00:15:33,166

That's valuable, you know, that's not a 

mistake.

356

00:15:33,967 --> 00:15:35,869

So your lesson, you're learning that

357

00:15:36,302 --> 00:15:37,303

it's not a mistake.

358

00:15:38,138 --> 00:15:40,874

So, er, yeah, anyway, creating 

environments in our community. 

359

00:15:41,107 --> 00:15:42,876

That is a safe space where you can test 

your ideas. 

360

00:15:43,276 --> 00:15:46,79

We are the focus group where you can 

bring all that stuff to us. 

361

00:15:46,146 --> 00:15:47,681

And when try them, try them out. 

362

00:15:47,814 --> 00:15:51,818

You know, if you need that feedback, 

and you want that iterative process 

363

00:15:52,218 --> 00:15:55,355

before going to market with your 

message, with your mention, with your 

364

00:15:55,355 --> 00:15:58,958

product and your services, then the 

Ascend Hub can be a great incubator space

365

00:15:59,192 --> 00:16:04,631

to help you test some of those things 

first before bringing it out into the 

366

00:16:04,698 --> 00:16:06,399

world, you know, which I think is 

great. 

367

00:16:06,466 --> 00:16:10,470

I love that, because it's a small test 

group and it's in close as private. 

368

00:16:10,637 --> 00:16:11,237

We're a private group.

369

00:16:12,372 --> 00:16:14,607

And we're not going to eat your lunch 

over it. 

370

00:16:14,607 --> 00:16:15,575

We're just going to help you

371

00:16:16,776 --> 00:16:18,611

tweak it and get that feedback that you 

want. 

372

00:16:18,712 --> 00:16:20,513

But we're also going to encourage you 

to get it out there.

373

00:16:21,514 --> 00:16:23,983

Stop procrastinating, because your 

ideas are important, and the world 

374

00:16:23,983 --> 00:16:24,551

needs to hear them.

375

00:16:24,851 --> 00:16:28,54

So if you're ready to ditch that 

pursuit perfectionism and just Embrace 

376

00:16:28,388 --> 00:16:32,58

the messy, beautiful life that is in 

the process of creating something truly effective,

377

00:16:33,727 --> 00:16:37,831

then you can join us at the Ascend Hub 

and let us help you unleash your

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00:16:37,997 --> 00:16:39,866

entrepreneurial potential.

379

00:16:40,633 --> 00:16:43,970

Tell me your story, tell me your 

pitfalls and the things that get in 

380

00:16:43,970 --> 00:16:46,639

your way and your struggles with 

perfectionism. 

381

00:16:47,107 --> 00:16:48,875

I'd love to hear more about that and 

thank you. 

382

00:16:48,942 --> 00:16:50,143

Join me this week, episode sixty. 

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00:16:50,310 --> 00:16:50,710

Happy Friday. 

384

00:16:51,111 --> 00:16:51,277

Everybody. 

385

00:16:51,578 --> 00:16:52,312

Have a wonderful weekend.

386

00:16:53,513 --> 00:16:54,914

Don't chase perfection,

387

00:16:55,515 --> 00:16:56,349

just chase excellence.

388

00:16:56,850 --> 00:16:59,719

It's all you gotta do me, keep that bar 

moving

389

00:16:59,886 --> 00:17:00,954

and have a wonderful weekend. 

390

00:17:01,354 --> 00:17:02,155

Think fearlessly. Be

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00:17:02,288 --> 00:17:03,757

good to yourselves and to everybody 

else.

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00:17:03,990 --> 00:17:04,791

All right, stay safe. 

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00:17:04,958 --> 00:17:06,593

And I was to you next week