🎙️EP 71. Building AI-Proof Communities

In this episode of Fearless Thinking, Michael Devous explores the importance of building and nurturing communities in the age of AI. Discover why human connection remains crucial for business success, even as AI automates tasks and scales operations. Michael discusses the 3C framework for building thriving communities, explores how AI can enhance community engagement without replacing authenticity, and provides practical strategies for maintaining a "Community Pulse" to foster belonging and trust.

Key Highlights:

• Why communities matter in the AI era
• The 3C framework for building AI-proof communities
  • Common Enemy: A shared challenge or belief system that unites members.
  • Ceremonies & Rituals: Regular events or traditions that create belonging.
  • Contributions & Ownership: Encourage members to participate and lead.
• How AI can strengthen (not replace) communities
• AI-enhanced tools for community growth
• Fear management and keeping the "human" in community

Impactful Quotes:

• "While AI automates tasks, thriving communities drive 7x customer lifetime value. Let's future-proof your community in the AI era."
• "AI will never replace communities. It's the human experience that keeps people engaged, not automation." - Gina Bianchini
• "Great communities aren't just groups of people. They're intentional spaces built for connection and transformation." - Priya Parker
• "The brands that win in the AI era aren't the ones with the best tech. They're the ones that create the strongest tribes." - Seth Godin

Key Takeaways:

• AI-powered ads are becoming less effective as consumers crave authentic connection.
• Social media algorithms prioritize engaged communities over passive audiences.
• Strong communities future-proof businesses against industry changes.
• AI can automate tasks and provide valuable insights, but it can't replace human connection and belonging.
• Maintaining a "Community Pulse" through regular check-ins and feedback is crucial for fostering trust and belonging.

Timestamp References

• Introduction to AI-Proof Communities: Michael Devous emphasizes the importance of human connection in the AI era (00:00 - 02:00).
• 3C Framework Explanation: The framework is detailed as a way to build strong communities (02:00 - 12:00).
• Harley-Davidson Case Study: Demonstrates how lifestyle-based communities enhance brand loyalty (09:32 - 10:19).
• AI-Enhanced Engagement Tools: Examples include ChatGPT-generated discussion prompts (12:00 - 18:00).
• Community Pulse Check-Ins: Ensure members feel valued and heard (18:00 - 20:00).

Action Items:

• Identify your community's Common Enemy and integrate it into your messaging.
• Use ChatGPT to generate 10 custom discussion prompts for your community this week.
• Set up a weekly 5-minute "Community Pulse" check-in.
• Implement the 3C Community Architecture in your business.
• Experiment with AI tools for community engagement.
• Conduct an AI-assisted community sentiment analysis.

Additional Links:
Ascend Hub Community Platform
Fearless Thinking Podcast (Apple/Spotify/YouTube): @thefearlessroad   
My Website
My LinkedIn

Transcript

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Hey there, everybody.

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Welcome back to Fearless Thinking.

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I'm your host, Michael DeVous.

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In this episode, we are continuing our

conversation about AI, building AI-proof communities.

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So while AI is shaping every single

industry out there and every single

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sector of those industries, from

automating processes and scaling

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businesses like never before, there's

one thing AI cannot replace, and that,

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of course, is human connection.

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Now, while AI automation, or I should

say while automation itself really is a

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powerful tool, right, true business

longevity,

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however, does come from community driven

growth.

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That has been one of the things that all

businesses strive to find, right,

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which is to discover their target

audience, to connect with them in a

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meaningful way, and to share a type of

community

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connection, right, through their

stories, through their, their, their needs,

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their pain points, what have you.

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And studies show that brands with really

strong communities typically

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see seven times increase in customer

lifetime value.

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So customer lifetime value is, let's say

you, you earned a customer and

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you earned their loyalty and you earned

their, their, their favoritism.

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And of course their, their spending of

money, the amount of money that

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that customer could spend over their

lifetime with as a consumer of your

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products and services, it's considered

their customer lifetime value.

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So when

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you think about how many customers you

have, and their customer lifetime value

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could be a potential spend that they

have with you during the life of their

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well their during their lives.

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And to see an increase by sevenfold in

that

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customer lifetime value across all those

different sectors because of you

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because you built a community around it,

I think that's pretty powerful data.

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So how do we begin

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to build our thriving communities, our

AI-proof communities in 2025?

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One of the suggestions

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that I've heard bandied about is this

leveraging tribal psychology to build

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deeper connections.

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If you could create a sense of tribal

belonging, and that goes, I think, a little

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deeper than just community, right?

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It's when you say, oh, that's my tribe,

those are my people,

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they understand me.

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And when they understand me, I want to

connect with them more because I feel

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like I'm heard, I'm understood, I'm

cared for, I'm concerned for, right?

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That those individuals

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and that tribe not only has my back but

has concern for my well-being because

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it's also

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their well-being.

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So one of the things you want to do of

course in your messaging and your branding

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and you're connecting with community and

when you're building that community is

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to try to

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leverage that tribal psychology to build

deeper connections.

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Two is to use AI to enhance your

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opportunities for engagement.

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We're not replacing human interaction,

we're not replacing authenticity,

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but we are finding ways to use AI to

enhance our engagement and our

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engagement opportunities,

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right?

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Ways we can discover new touch points or

opportunities to connect with those individuals

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and our consumers, our clients, right?

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And third is to maintain a community

pulse.

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I like to send out pulse surveys, pulse,

poll, polls, where you get a little

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quickly three

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questions is to get the sort of, like,

where is everybody?

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How are we doing?

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What are we feeling?

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What are the things that are on our

minds the most?

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And I feel like it's easier for us if we

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have only three to five questions and no

more, that people will jump in and have

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a little comment,

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and then, you know, three questions,

community pulse, and then a comment, or

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a comment at the

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top to engage them, like something sort

of in, not incendiary, but something

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challenging, something,

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you know, on the edge.

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And then the three questions.

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It gets their brains going,

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and gets them involved.

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This kind of getting a community,

maintaining a community pulse is a way

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to foster belonging and trust among your

community members, your followers, your

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customers, your

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clients.

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Gina Bianchini, of course, CEO of Mighty

Networks, which is where the Ascend Hub

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is hosted,

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says that

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"AI will, of course, never replace communities. 

It's the human experience that keeps people 

engaged and not the automation."

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There's a

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lot of automation and workflows and

things that

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come with running a community that you

can get

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bogged down in the admin side of it.

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It's freeing

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you up from those things in order for

you to spend

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more time in and on those chat threads,

connecting

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with individuals, because all of the

other

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elements, all the admin on the all the

onboarding,

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the badging, the automated announcements

and events

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and things are all being done on the

back end for

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you so that you don't have to worry

about that.

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And now you can concentrate on building

that, the

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psychology, the tribal psychology,

right?

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So the

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psychology of AI proof communities.

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Why do

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communities matter?

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Even more so, I would say, in

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the era of AI.

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AI powered ads are becoming less

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effective as consumers crave more

authentic

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connection and I would actually begin to

say it's very similar to back in the day

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when we watched film new films come out

with new technology to make it seem the

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creatures seem more real Jurassic Park

was a prime example of an advancement in

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this technology from green screen to

blue screen and it made these dinosaurs

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even more real and at the time when we

saw it on the movie screens it was

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incredibly moving and powerful and

terrifying.

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But within less than two

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years, our eyes became adjusted to that

technology to the extent by which we

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now found it fake.

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Or we could see kind of fakeness against

the backdrop of

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something else happening.

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And I think humans naturally, once a new

technology

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comes on, we adapt, we adapt, adopt and

bring that on, right?

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But then we get

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used to it.

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And it's no longer as impressive as it

was.

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And as a result, I think those

AI-powered ads are no longer as

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effective as they once were with

consumers.

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Partly, yes, because they do crave that

authentic connection.

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But two, I

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think they're getting savvy.

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I think their brains are picking up

these patterns, are beginning to

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recognize when

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something's produced by AI.

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Two is social media algorithms.

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These social media

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platforms are prioritizing engaged

communities over passive audiences.

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I

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think we're going to see, I don't know,

I think we're in the algorithm

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playground right now.

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We've been in the playground, I just

think we're in the

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algorithm battles.

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People are battling for their right to

build their own

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communities without having to play your

game with your algorithms, without having

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the risk of you taking their communities

and their groups and their comments and

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their followers and all that stuff away

from them.

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And I think we're moving

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towards more privatized social platforms

where we can connect with like-minded

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and like-valued individuals, where

there's no algorithm playing with our

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connections.

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There's nobody that's going to take all

of that away from us.

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I

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think that's crucial and important.

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Three is strong communities are

future-proof

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business against industry changes,

right?

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So a

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strong community develops a future-proof

business

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against industry changes.

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So as industries shift

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and will fluctuate, of course, they're

going to

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change.

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Having a very strong community could

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actually proof, like fail-proof,

success-proof,

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you know, could protect your business

from those

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challenges, right?

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Could help level that playing

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field for you so that you're not having

the

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biggest ups and downs that others might

have because you have a psychological,

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tribal, unified consumer base that

really believes in your products and your

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services and what you do.

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A prime case study about this, by the

way, and it's

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not hard to imagine and hard to believe,

Harley-Davidson built their own

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community.

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This started, of course, in the late, I

want to say the late 80s, when

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they began to move away from the

gang-related association or affiliation

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with their brand and into more of a

corporate.

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If you're doing well and you're

successful and you're smart, you also

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have an edge to you.

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And then Harley becomes that sort of

style, becomes that sort of brand, that

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motorcycle for you.

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It's pretty smart.

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Instead of relying solely on ads, Harley

actually focused on lifestyle-based communities.

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That

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was one of the ways they were able to

shift and enhance and change their

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branding.

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AI enhances personalized experiences,

but the real power, of

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course, is in the shared identity of

their consumers across all of their

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brand offerings.

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And then, of course, the result was

brand supreme brand

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loyalty, by the way, which skyrocketed

even among young writers who began to

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perceive the brand in a different light.

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And I mean, their sales shot through

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the roof, right?

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So there's a framework for AI proofing

your community architecture that you can

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sort of take

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these tips and tricks and steps to look

at ways that you can do it.

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One is, of course, the common enemy

mindset, a

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shared challenge or a belief system that

unites your members, for an example,

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like outdated industry practices or

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failing consumers and customers.

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So all of us can get behind a shared

challenge or a belief.

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Obviously, when we are

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united behind an enemy, you know, we

come together to defend ourselves.

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And if you can generate that sense of

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belonging and shared that we all have a

shared belief or a shared challenge

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behind your product or your services, I

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think that'll be go a long way to

building that community architecture

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that you're looking for.

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Ceremonies and

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rituals, we all love our traditions, we

love our regular events that create belonging.

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And those become things we

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depend on to help us navigate the world,

and hopefully build more hope and

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opportunity and excitement around the

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things we can expect and anticipate in

our daily lives.

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So weekly live Q&A sessions with your

community leaders could

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be one of those ways that you could do

it.

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Contributions and ownership.

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When members feel encouraged to

participate and lead, and not, they,

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they take, then

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once they do, they take a kind of

ownership of the experience on, excuse

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me, for

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member spotlight features where top

contributors get recognition.

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Or instead

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of just top contributors, which is what

the algorithms are doing, maybe it's the

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most interesting ones.

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Maybe it's the ones with interesting

stories about how

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they got here, why they use the product

they do, how it's changed their life or

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their experiences.

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Or maybe it's just simply a way to

connect with an

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individual that happens to have a

similar experience that we do.

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So if

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you can get them to participate, engage

with one another, and then lead by

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example, they've bought in, right?

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So one of your action steps this week

could be just identifying your community.

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What's the common enemy, challenge,

belief system that you could then

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integrate into your messaging to gain

that

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extra benefit?

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Next is an AI-enhanced community

engagement, right?

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So once we've got their attention, and

now we

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want to stay involved, stay engaged?

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How can we strengthen those communities?

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One is that AI can free up time by

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automating moderation and content

suggestions.

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Like we were talking earlier, AI is a

powerful tool to be able to

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automate a lot of things and just take

some of these things off your plate so

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that you can concentrate on delivering

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the quality connections that you want.

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Two, AI can identify trends, trends in

your community conversations for

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deeper engagement.

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Now, I know a lot of these platforms,

school, higher level, LearnWorlds,

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Mighty Networks, don't

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have, as far as I know, an integrated AI

that you can use.

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However, what you can do is you can

begin to download your

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chat threads into a CSV.

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And then you can import that into one of

these AIs to have them take a look at

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trends and

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conversations within the community to

determine what are some of the biggest

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pain points, what are some of the most

common phrases or common complaints or

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common challenges or issues, or common

excited moments, common happiness

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moments, right?

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Getting those trends helps you stay

relevant.

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And of course,

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here are the polls, the pulse of the

community.

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Then you can tweak your

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polls and your surveys to talk about

those exact topics.

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Now your community

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feels like you're really listening to

them and you're paying attention because

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you kind of are.

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I mean, you're using AI

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to help you do it.

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But you are addressing those things,

right?

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Next is AI-powered insights, which help

us optimize

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our events, our content, and our

discussions.

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A case study from Darius Lukas, who does

the 7-Figure Membership Model

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I've got his books.

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I've got his webinars and all that

stuff.

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I signed up for his AI things, too.

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He uses AI

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generated discussion prompts to keep

members engaged.

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So you

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could drop an AI discussion prompt into

the feed once a

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week, once every day, and just see if

people respond to this,

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this comment that's being made, see what

people are saying

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about it.

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Next is AI, Darius used AI-analyzed

sentiment

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trends to create content that members

actually want.

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There's a

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lot of, well not, there are a lot of new

AIs out there that can develop sentiment,

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give you sentiment analysis.

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Firefly's AI, which is my meetings and

note-taking AI,

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when it attends meetings, it can give me

sentiment analysis based on

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the responses of the individuals during

that meeting.

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Whether or not they were

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irritated, upset, having a good time,

not having a good time, not engaged at all.

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Well you can upload these transcripts

into Firefly's and then you can get some

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of that sentiment analysis back, which I

think is super helpful.

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Next is, as a

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result, Darius, when he used these

things, both the AI-generated discussion prompts

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and the sentiment analysis, he received

two times higher engagement across his

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platforms and a 20% increase in

retention rates among his communities and

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participants.

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That's something that I think, you know,

as a value add, when you

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realize that that's something you can do

for your members, you can say, hey, our

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of community experiences this because we

do these things.

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This is a benefit.

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This is a value add for all of us.

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So AI

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enhanced tools, right, for community

growth.

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So we've gone through engagement, we've

gone through retention and

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heightened experience.

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And now we're looking at growth.

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How do we get beyond what we currently

have and get this to

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grow a bit more.

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The common things, of course, that we

all can expect, chat GPT-generated

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discussion prompts to keep

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the conversations moving.

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Mid-Journey community badges.

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Well, you don't have to use Mid-Journey,

you can use Canva.

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You can use a lot of different things.

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In fact, our platform at Money Networks

has different badges.

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You can upload

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your own badge.

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And then I like to go with Canva and

design it based on my branding, colors,

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styles, and things like

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that.

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So they're consistent.

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I create categories of badges, so that

if it's a performance badge, an activity badge,

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an engagement badge, each one is a

certain style of badges.

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So people know, you know, when they're

completing

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something, they can get those.

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The AI-moderated hot seat suggestions

and sessions.

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If you automate community

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polls and feedback loops, you can get

members, you can see which members are

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participating the most and put those

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members into the hot seat Q and A's so

that you can get to know them better or

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your member spotlights if you want if

you will which would be kind of cool.

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So

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your action step for this particular one

is if you could use a ChatGPT, Gemini,

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Copilot, Perplexity, Claude, whatever

DeepSeek to generate 10 custom

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discussion prompts for your community

this week what would you do?

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How would

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you engage with it and what would you

do?

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Now if you're like me and you've already

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got information in your AI.

340

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You've downloaded, uploaded, copied, and

pasted so many different

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things about your community in there.

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It should know your community framework

pretty well

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and could come up with those.

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Now, of course, if you want to stay

relevant, make sure that you're

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also uploading some of those chat

threads and discussions so that you're

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staying relevant.

347

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And if you don't have enough material

for that, you can go out to the net and

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you can research

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the top five in your target market

segmentation.

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What are they experiencing?

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00:18:24,304 --> 00:18:24,771

What are their pain

352

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points?

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What are they talking about today?

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And then you can use those to leverage

leverage those

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to create your custom discussion

prompts.

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So next, we're going to talk about fear

management.

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You know

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me, love fear.

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Fear is what I do.

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I make fear your friend through a number

of different things,

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including the Fearless Thinking Podcast.

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You know, where we talk about these

things that that can

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generate anxiety and fear.

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And AI is certainly one of them.

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So keeping the

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humanity, keeping the human in

community, right?

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There's no way to make that rhyme,

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I suppose.

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Keeping the humanity in community,

community, humanity.

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That's

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terrible.

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I apologize.

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So balancing AI and human connection.

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AI, of course, can

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00:19:12,352 --> 00:19:17,23

automate a lot of engagement tools and

opportunities, but it really cannot

376

00:19:17,223 --> 00:19:19,59

replace the human sense of belonging.

377

00:19:20,326 --> 00:19:24,664

And fear of AI drives isolation, right?

378

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This is very real.

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Leaders must reinforce the human bonds

within their

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companies, organizations, and their

teams.

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Those of us who are building

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00:19:32,706 --> 00:19:38,345

communities must try to eliminate as

much of the fear and anxiety as

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00:19:38,345 --> 00:19:43,450

possible by creating opportunities where

they see us more, our face, our

384

00:19:43,616 --> 00:19:46,686

engagement, our opportunities inside and

on the platform, right?

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00:19:47,153 --> 00:19:50,190

That's something we want to make sure

that we're creating as, as, as leaders

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00:19:50,323 --> 00:19:54,227

of our communities, and I mean, online

communities as well, the community

387

00:19:54,427 --> 00:19:57,864

posts that we talked about earlier, the

weekly check-in with our community.

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It ensures that members actually feel

heard and valued, but beyond

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00:20:02,869 --> 00:20:08,208

checking in and them feeling like

you're, to me, if you want them to

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00:20:08,408 --> 00:20:10,677

ensure that they feel heard and valued,

take the

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00:20:10,844 --> 00:20:14,748

information from the polls check-in,

from the poll, from the survey, and do

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something valuable with that information

393

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that then makes them feel heard and

valued.

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That's a step beyond.

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That's good, right?

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00:20:23,323 --> 00:20:27,861

Industry expert, Priya Parker, the

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author of The Art of Gathering.

398

00:20:30,930 --> 00:20:34,801

She wrote, Great communities aren't just

groups of people.

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They're intentional

400

00:20:36,202 --> 00:20:38,972

spaces built for connection and

transformation.

401

00:20:40,640 --> 00:20:42,175

Yes, I think that's true.

402

00:20:42,442 --> 00:20:44,344

You know, I, that's why I built the

Ascend

403

00:20:44,511 --> 00:20:44,711

Hub.

404

00:20:44,711 --> 00:20:49,82

I built it for a better sense of

connection and community around the idea

405

00:20:49,215 --> 00:20:51,184

of being an entrepreneur and a

406

00:20:51,184 --> 00:20:51,885

solopreneur?

407

00:20:52,52 --> 00:20:54,621

What does it look like when we're out

here alone?

408

00:20:54,954 --> 00:20:58,58

And we're isolated, or we isolate

ourselves?

409

00:20:58,224 --> 00:20:58,425

Or we're

410

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so busy because we're switching hats so

many times?

411

00:21:00,660 --> 00:21:04,130

How can we find resources and support to

help make this journey a

412

00:21:04,230 --> 00:21:07,600

little less stressful and anxious-ridden

and fear-ridden?

413

00:21:08,368 --> 00:21:08,635

Right?

414

00:21:08,902 --> 00:21:12,72

And I think that's the idea behind,

behind what I'm

415

00:21:12,105 --> 00:21:16,142

doing with, with the Ascend Hub, also

with creating communities for the

416

00:21:16,142 --> 00:21:17,10

Chambers of Commerce.

417

00:21:17,744 --> 00:21:18,278

Those are our

418

00:21:18,311 --> 00:21:18,745

businesses.

419

00:21:18,945 --> 00:21:21,715

Those are our local businesses we want

to support and create those connections

420

00:21:22,15 --> 00:21:23,49

with, right?

421

00:21:23,550 --> 00:21:24,484

So how do

422

00:21:24,751 --> 00:21:26,853

you run a community poll?

423

00:21:26,953 --> 00:21:28,188

So weekly check-in, right?

424

00:21:29,622 --> 00:21:30,790

Like I said, one, polls.

425

00:21:31,691 --> 00:21:33,226

Poll members are on their biggest

426

00:21:33,393 --> 00:21:34,327

challenges this week.

427

00:21:34,494 --> 00:21:36,229

What are they facing in their business

model?

428

00:21:36,863 --> 00:21:38,765

I think it's important to sort of keep

it clear,

429

00:21:38,865 --> 00:21:43,203

like it's, you may not, you may want to

restrict them from talking about life

430

00:21:43,503 --> 00:21:45,305

challenges and more like business

431

00:21:45,372 --> 00:21:47,374

challenges, if that's the framework of

your community.

432

00:21:48,408 --> 00:21:51,811

Make sure you've, you've framed it up in

such a way that it

433

00:21:51,911 --> 00:21:55,382

really does apply and is applicable to

your community standards and to the

434

00:21:55,382 --> 00:21:57,684

things that they're, they're dealing

435

00:21:57,851 --> 00:21:59,652

with or that they need inside that

community.

436

00:22:00,320 --> 00:22:02,722

Two is Spotlight members who make a

difference.

437

00:22:03,189 --> 00:22:04,591

If you see members

438

00:22:04,691 --> 00:22:07,961

that are actively engaging on the

platform and creating change and

439

00:22:07,961 --> 00:22:10,764

opportunity or connecting people with

ideas,

440

00:22:10,864 --> 00:22:13,266

thoughts and solutions, make sure you

recognize them.

441

00:22:13,433 --> 00:22:14,668

And not just with a badge,

442

00:22:15,101 --> 00:22:18,171

but you pull them up and you honor them

in some way, shape or form, whether

443

00:22:18,304 --> 00:22:22,8

that's interviewing them on camera or

getting a testimonial from them, or you

444

00:22:22,108 --> 00:22:25,812

providing the testimonial and then

putting it out as a video saying, hey, we

445

00:22:26,46 --> 00:22:26,579

see you.

446

00:22:27,113 --> 00:22:28,415

That could go a long way.

447

00:22:28,715 --> 00:22:30,250

And then acknowledging, of course, and

acting

448

00:22:30,383 --> 00:22:31,418

on that community feedback.

449

00:22:31,551 --> 00:22:34,87

Like I said before, if you don't act on

it, one thing

450

00:22:34,87 --> 00:22:34,921

is to acknowledge it.

451

00:22:35,55 --> 00:22:36,322

One thing is to do it.

452

00:22:36,890 --> 00:22:39,426

And then the second is to acknowledge

453

00:22:39,559 --> 00:22:39,759

it.

454

00:22:39,793 --> 00:22:44,197

The third is to act on it in a

meaningful and valuable way that allows

455

00:22:44,464 --> 00:22:46,900

your community to feel like you've

456

00:22:47,167 --> 00:22:49,969

listened and they're being cared for and

heard.

457

00:22:50,337 --> 00:22:50,537

Right.

458

00:22:50,937 --> 00:22:55,108

So your action step on this, on this

part is set up a weekly

459

00:22:55,275 --> 00:22:57,43

five-minute community polls check-in.

460

00:22:57,744 --> 00:23:02,682

Try to use your AI to see if you can

develop a more, a well-rounded, meaningful

461

00:23:02,949 --> 00:23:04,417

set of polls and discussion points.

462

00:23:04,851 --> 00:23:09,422

One, make it relevant to society today

and what's going on out in the world

463

00:23:09,522 --> 00:23:12,525

two, make it relevant to what your

offerings and services are.

464

00:23:12,992 --> 00:23:16,96

And three, make it relevant to the pain

points and

465

00:23:16,429 --> 00:23:19,899

issues or challenges that your members

are experiencing.

466

00:23:20,200 --> 00:23:22,268

And if you can do those three, you'll

have a pretty

467

00:23:22,469 --> 00:23:27,941

interesting pulse that you can report

data that you can use to create better,

468

00:23:29,509 --> 00:23:31,444

more engaging opportunities, right, as

469

00:23:31,444 --> 00:23:32,12

you move forward.

470

00:23:32,812 --> 00:23:38,952

So now, AI power tools such as these,

you know, within our

471

00:23:39,85 --> 00:23:43,623

communities, can help us scale our

communities, create better engagement.

472

00:23:44,290 --> 00:23:45,992

And at the heart of all of this, though,

is

473

00:23:46,259 --> 00:23:48,261

people that crave real connection.

474

00:23:49,95 --> 00:23:53,967

Your brand isn't just about a product or

a service, it's about a shared journey

475

00:23:54,0 --> 00:23:54,868

that you're on.

476

00:23:54,868 --> 00:23:56,2

It's about your story.

477

00:23:56,403 --> 00:23:58,872

It's one of the things I talk about in

my coaching and training and workshops,

478

00:23:58,972 --> 00:24:04,344

which is how to weave your brand

narrative and your authentic journey as

479

00:24:04,411 --> 00:24:04,811

a leader,

480

00:24:05,45 --> 00:24:09,783

as a founder, as a startup, into your

messaging for your brand so that it

481

00:24:09,816 --> 00:24:14,120

feels connected to the people who want

to buy it from you, right?

482

00:24:14,387 --> 00:24:17,624

When you do that, you create a much

deeper connection and a shared

483

00:24:17,657 --> 00:24:22,462

experience that I think is way more

valuable than, you know, we just sell widgets.

484

00:24:23,163 --> 00:24:27,534

So this week, if you can implement the

3C community

485

00:24:28,335 --> 00:24:32,972

architecture, put that into play to

experiment with AI tools

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00:24:33,540 --> 00:24:36,76

within your community, whether you're

using ChatGPT

487

00:24:36,76 --> 00:24:38,511

to create engagement discussion prompts,

488

00:24:38,812 --> 00:24:42,148

or whether you're using AI to develop a

poll or a community

489

00:24:42,282 --> 00:24:44,951

polls framework, or whether you're

490

00:24:44,984 --> 00:24:47,253

using it to analyze the data coming from

chat threads

491

00:24:47,287 --> 00:24:50,490

so that you can be there for them when

they need you.

492

00:24:51,224 --> 00:24:54,828

Third is conduct an AI-assisted

community sentiment analysis, which is

493

00:24:54,828 --> 00:24:55,829

what I was just talking about.

494

00:24:56,329 --> 00:24:56,963

Find a way to

495

00:24:57,130 --> 00:24:57,330

do that.

496

00:24:57,430 --> 00:24:59,499

Find a way to get the sentiment part of

it in there.

497

00:24:59,566 --> 00:25:04,70

How will you use AI and your, your

AI-supported

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00:25:04,204 --> 00:25:07,907

tools to gather that kind of information

so that you understand where people are

499

00:25:08,174 --> 00:25:09,109

and how they're feeling?

500

00:25:09,709 --> 00:25:10,10

And

501

00:25:10,43 --> 00:25:14,347

then, of course, I'll leave you with

Seth Godin, who's a marketing expert.

502

00:25:14,481 --> 00:25:16,850

His quote this week, the brands that

503

00:25:16,883 --> 00:25:23,23

win in AI are not the ones with the best

technology, they will be the ones that

504

00:25:23,23 --> 00:25:24,457

create the strongest tribes.

505

00:25:25,792 --> 00:25:26,760

Be sure of it.

506

00:25:26,826 --> 00:25:27,861

That's how it's going to roll.

507

00:25:28,294 --> 00:25:28,495

All

508

00:25:28,595 --> 00:25:32,32

right, next week, we're going to be

talking about AI powered marketing and

509

00:25:32,132 --> 00:25:37,604

personalization and how AI is

revolutionizing brand engagement across

510

00:25:38,38 --> 00:25:40,106

everything that you touch and you see.

511

00:25:40,907 --> 00:25:42,308

Thanks for joining me this week.

512

00:25:42,375 --> 00:25:42,609

I really

513

00:25:42,709 --> 00:25:46,846

appreciate your time visiting with me

this episode talking about our

514

00:25:47,13 --> 00:25:51,985

communities in AI and how we can create

better engagement, future-proof our

515

00:25:52,52 --> 00:25:53,386

communities through AI.

516

00:25:54,120 --> 00:25:55,121

It's gonna be interesting.

517

00:25:55,989 --> 00:25:57,691

Join me next week and of

518

00:25:57,724 --> 00:25:59,959

course, you know, this week have a have

a fantastic time.

519

00:26:00,660 --> 00:26:01,995

Do some amazing things.

520

00:26:02,829 --> 00:26:03,963

You know, check out your...

521

00:26:03,963 --> 00:26:05,465

I want to hear from you about your AI

experience.

522

00:26:05,665 --> 00:26:05,865

I

523

00:26:05,865 --> 00:26:07,901

really do want to know what's going on

with you out there.

524

00:26:08,1 --> 00:26:08,735

So alright, share that

525

00:26:08,768 --> 00:26:10,537

me and have a fantastic week.

526

00:26:10,670 --> 00:26:13,707

Be good to each other and I will see you

on the other side.

527

00:26:13,840 --> 00:26:14,107

Bye.